Back in 2000, Peter Kirk recognized a tremendous opportunity in healthcare market research. Pharma companies around the world craved data straight from HCPs, but there was no true one-stop shop that provided access and data collection services at global scale. That is when Peter co-founded WorldOne, but the story does not simply end there. After 12 years of success, and growing the company into one of the global leaders in healthcare data collection, insights and intelligence, Peter let the industry know that his company is just getting started. In November 2011, Kirk created WorldOne Interactive\u2014to deliver differentiating ways to digitally engage with HCPs. The strategic acquisition of Sermo in July 2012 spring boarded the Group\u2019s evolution and cemented their position on the heavy hitters list. Adding Sermo\u2019s network of more than 130,000 physicians has given WorldOne access to nearly two million engaged HCPs\u2014enabling instant access to valuable insights and data. And yet, Peter is not nearly done. In 2013, he intends to push the envelope even further. He can be reached at peter.kirk@worldone.com.<\/p>\n <\/div>\n\n Product\u00a0Director\u00a0for\u00a0Wake\u00a0Franchise Teva\u00a0Pharmaceuticals\u00a0CNS\u00a0Business\u00a0Unit<\/strong><\/p>\n Jennifer Lucas helped Teva Pharmaceuticals leap into the digital age, and by doing so, she forever changed how the company conducts business with its customers. Jennifer was charged with leading a cross-functional team to create an all-in-one sales tool and to develop sales materials that would live within a new digital sales platform developed for the iPad. She served as the brand lead for the Wake Franchise, and also provided project oversight to other Teva CNS brands within the following categories: Pain, Parkinson\u2019s Disease and Multiple Sclerosis. She worked closely with her ad agency (Draftfcb Healthcare) to create compelling digital sales aids for the Wake Franchise and other interactive tools while also collaborating with the other teams to ensure consistency across all CNS brands. Under her leadership, Teva went from having no digital sales tools to having six. Jennifer continues to oversee the next phase of this project to measure the impact of these new tools, a step that will result in research to inform re\ufb01nements to existing materials and enhance the user experience.<\/p>\n <\/div>\n\n President<\/strong> Joe Meadows spent years being the \u201cgo to guy\u201d in pharma. <\/p>\n <\/div>\n\n Senior Director, Digital Center of Excellence<\/strong> A strong commitment to new media innovations <\/p>\n <\/div>\n\n CEO<\/strong> Larry Miller, MD, is a serial healthcare innovator. He has served as a founder and leader at several innovative healthcare startups including HPR (acquired by McKesson), Avicenna (now part of WebMD), PharMetrics (acquired by IMS), ImpactRX (acquired by SymphonyIRI), Serenex (acquired by Pfizer) and Tetraphase. His latest venture, Activate Networks, was founded in 2010 with eminent Harvard social scientist Nicholas Christakis, based on groundbreaking network analytics developed by Christakis and colleagues. Activate Networks has demonstrated that this technology can improve the effectiveness and efficiency of promotional targeting for pharma brands and medical education by identifying key influencers in physician social networks. The technology has also proven to be highly effective in leveraging the power of employee social networks at large organizations (including pharmaceuticals) to improve collaboration, change management and sales. Throughout his career, Larry has been at the forefront of the rapidly changing healthcare landscape, and has been able to identify upcoming trends and incorporate these trends into winning business models. He can be reached at lmiller@activatenetworks.net.<\/p>\n <\/div>\n\n Customer\u00a0Marketing\u00a0Director<\/strong> Cynthia North not only keeps a constant eye on how the evolving landscape impacts brands, but also on how it impacts patients. As Customer Marketing Director for Bayer\u2019s hematology franchise, North leads customer relationship efforts and advocacy development\u2014a unique combination that demonstrates her innovative approach in a world where lines are blurring between PR, marketing and customer service. She has been behind several initiatives that found new ways to digitally reach out to patients. For example, the Virtual Walk for Hemophilia (www.walkforhemophilia.com) is an online fundraiser where people create a customized avatar to represent themselves as they \u201cwalk\u201d online for the bleeding disorder organization of their choice. She also led the development of FactorTrack, the \ufb01rst free, customizable smartphone app designed to help patients track and record their hemophilia A Factor VIII infusions. Cynthia \ufb01nds great joy in fostering relationships with patient groups and creating new opportunities, because she truly believes that \u201cconsumers are the brand managers today.\u201d<\/p>\n <\/div>\n\n![\"\"](\"https:\/\/www.pm360online.com\/wp-content\/uploads\/2012\/12\/feature_III_peter_kirk.png\" "\\"feature_III_peter_kirk\\"")
<\/a>
\nCEO WorldOne<\/strong><\/p>\n<\/a><\/p>\n<\/a><\/p>\n
\n Think Patients LLC<\/strong><\/p>\n
\nHe held positions in market research, product management
\nand product development, and was VP of Marketing in both
\na pharma company and a supplier fi rm. Those skills were the
\nideal foundation for Think Patients LLC, an innovative company
\nthat represents pharma\u2019s new way of getting things done in
\na resource-challenged environment. The company focuses on
\nmarket research, marketing strategy and outsourced marketing
\nservices for companies that need flexible but experienced help
\nand guidance. Think Patients also represents the ingenious way
\nthat some of the industry\u2019s most experienced professionals
\nhave translated their skills into boutique companies that allow
\nthe industry to do more with less, a trend that has no end in
\nsight. One example of a project the company recently tackled
\ninvolved helping a newly launched product course-correct their
\nmarketing strategy and realign their promotional plan. Joe can
\nbe reached at jmeadows@thinkpatients.com or at 484-200-7900.<\/p>\n<\/a><\/p>\n
\nSanofi US<\/strong><\/p>\n
\ndrives Joan Mikardos forward. With experience
\non both the agency and client sides in a variety of
\nindustries, Joan constantly pushes the envelope
\ntoward fresh ideas and futuristic thinking. At
\nVisa, she played an instrumental role in helping
\nthe company use the web as an advertising
\nvehicle in the mid-1990s, a first for the credit card
\ngiant. Now at Sanofi US, Mikardos is a driving
\nforce that identifies and propels Sanofi \u2019s usage
\nof new digital communication tools. In fact, Joan
\nwas behind the creation of the foundation for
\nall of Sanofi \u2019s social media, developing what\u2019s
\nbecoming the gold-standard for processes
\nand guidelines to make social media safe in
\npharma. Recognized for her reliability and
\ndedication, Joan received Sanofi \u2019s Marketing
\nExcellence Award for taking digital innovations
\nto new heights guided by the best interest of
\nthe consumer. Her efforts have had a profound
\nimpact on patients, which fuels her desire to
\nkeep transforming as new technologies emerge.<\/p>\n<\/a><\/p>\n
\nActivate Networks<\/strong><\/p>\n<\/a><\/p>\n
\nBayer\u00a0HealthCare\u00a0Pharmaceuticals<\/strong><\/p>\n