Once you get this issue in your hands, be sure to grab a seat (and maybe a nice cup of joe, too). It’s jam-packed with informative articles—How to Build Better eDetailing and eSampling and Best Practices in Launching New Products and Indications to name a couple—not to mention a section covering our annual Brand Champion Roundtable and Dinner and the 4th Annual PM360 Trailblazer Awards Gala—our best ever!
We added new award categories for 2013. Two for the Brand Champion Awards in Managed Markets and Innovation, and our first ever Specialty Pharma Company of the Year Award. Our 21 judges overcame a tough challenge: Choosing only 35 award winners from more than 800 innovative, creative and just plain brilliant entries—all winners in their own right. Not an easy call, but they did it well. Just take a look at our Trailblazer’s supplement—it highlights our talented winners and their stories. And there are so many stories we’ve yet to hear.
The highlight of the night? When Dr. P. Roy Vagelos, Chairman of Regeneron Pharmaceuticals and retired (and beloved) Chairman of the Board and CEO of Merck took the stage at NYC’s incomparable Gotham Hall to receive the Lifetime Achievement Award from Fred Hassan, Managing Director of Warburg Pincus and the 2012 Lifetime Achievement Award winner. The applause for this brilliant and generous man was thunderous! And highly deserved.
More highlights: Dinner, dancing, cocktails, mingling and the beauty of a crowd dressed to the nines. Pharma may be going through some twists and turns right now, but people who can celebrate like this—even in demanding times—are true winners. Enjoy!