Trailblazer Awards 2021

Download Guidelines

1. Download Trailblazer Entry Guidelines here to prepare your Application Statement before submitting your entry online.

Go to Online Entry Form

2. Once you have reviewed the entry kit and prepared your Application Statement, fill out the Online Entry Form.

PM360 2021 TRAILBLAZER AWARDS: Call For Entries

The PM360 Trailblazer Awards recognize outstanding achievement and innovation in healthcare marketing in eight award categories.

NEW EXTENDED Deadline for Entries: We are extending the final deadline for entries to Friday, June 4, 2021 at 11:59 PM.

Fees: $580 for each entry submitted.

Judging Process: Entries will be judged and the winners selected by the PM360 Editorial Advisory Board.

Eligibility: Initiatives, achievements, programs, and other work conducted between May 1, 2020 and May 7, 2021 are eligible. Some of the work must have occurred during this time, but it need not necessarily have been started or completed during the eligibility period. While the majority of the work submitted will be from the U.S. and Canada, international work is also eligible. Any pharmaceutical product or medical device mentioned as part of a submission, such as an initiative campaign for a product, should be FDA approved. PM360 does not accept entries on behalf of wellness products that are not regulated by the FDA. However, we do accept entries for campaigns around disease state or disease awareness for products that are still pre-approval.

When Finalists and Winners Will Be Informed: Finalists will be privately informed in late July to early August with a public announcement made in mid August. All award winners will be announced during the virtual Trailblazer Awards Event in September and will be published in the October 2021 issue of PM360.

Confidentiality: Any proprietary data submitted will be kept strictly confidential. Any information about winners will be published subject to final approval by the winner.

FOR FURTHER INFORMATION REGARDING SUBMISSIONS, PLEASE CONTACT Kayla Walsh at 646-300-8117 or with any questions. 

Eight Award Categories

The Trailblazer Company of the Year Awards honor the top company of the year in each of the following five categories:

  1. Pharma/Biotech Company
  2. Medical Device/Diagnostics Company
  3. Specialty Pharma/Biotech Company
  4. Advertising Agency (Healthcare, DTC, Interactive)
  5. Supplier (to Healthcare Manufacturers)

Nomination Criteria:
Nominees in each of the five categories will be judged on a combination of the following criteria:

  • Innovation.
  • Development and Retention of Talented Employees.
  • Social Responsibility, including Philanthropy, Patient Access, Civic and Global Involvement, Environmental Consciousness.

The Brand Champion Awards honor any member of the brand marketing team who has initiated groundbreaking marketing strategies and tactics in 18 categories. Nominees must be exceptional contributors who display outstanding leadership, innovation, creativity and a dedication to improving patients’ lives.

  1. Autoimmune
  2. Cardiology
  3. Central Nervous System
  4. Dermatology
  5. Diabetes/Metabolic Disorders
  6. Diversity/Multicultural
  7. Gastrointestinal
  8. Hematology/Oncology
  9. Infectious Disease
  10. Innovation
  11. Managed Markets
  12. Medical Device/Diagnostics
  13. Men’s Health
  14. Ophthalmology/Optometry
  15. Orthopedics/Musculoskeletal Disorders
  16. Rare Diseases
  17. Respiratory
  18. Women’s Health

Nomination Criteria:

Nominees in each category will be judged on a combination of the following criteria:

  • The skill, dedication and innovation shown in the nominee’s work and in the marketing programs he or she initiated.
  • Evidence of the effectiveness or success of the programs with a description of the programs and the challenges that were overcome.

The Marketer of the Year Award recognizes an outstanding person who has changed the landscape at his or her company or in the field of pharmaceutical, biotech or medical device marketing.

Nomination Criteria:

Nominees will be evaluated on:

  • The major changes, projects or initiatives the marketer played a role in and the effect of that work on his or her company, the field of healthcare marketing, or the progression of disease diagnostics or treatment.
  • Evidence of the effectiveness of his or her work.

The Marketing Team of the Year is a team that reaches across various functions to achieve exceptional results. This can include outstanding marketing practices, the adoption of new and innovative technologies/strategies, successfully positioning their brand/company, creating an outstanding customer experience, positively impacting the culture of their organization, etc.

Any nominated team should be based at a manufacturer (pharma, biotech, specialty, medical device, etc.).

Nomination Criteria:

Nominees will be evaluated on:

  • The project the team was tasked with and their ability to overcome any challenges to complete that task.
  • The skill, innovation, and success of their work.
  • Evidence of the effectiveness of their work.

The Initiative Awards honor marketing innovation in any of the following categories.

1. App/Digital Solution or Suite
2. Consumer Website/Online Initiative
NEW: 3. Co-Promote or Partnership Initiative
4. Data/Analytics Initiative
5. Direct to Consumer Campaign
6. Direct to Patient Campaign
7. HCP Education
8. Interactive Marketing Program
9. Patient/Consumer Education
10. Persistence/Adherence Program
11. Point of Care
12. Product/Service Launch
13. Professional Campaign
14. Professional Website/Online Initiative
15. Sales Aid
16. Self-Promotion
17. Social Media Campaign
18. Unbranded Campaign
19. Video/TV Campaign

Nomination Criteria:

Nominees in each category will be judged on a combination of the following criteria:

  • The challenges the initiative had to overcome.
  • The skill, innovation, quality of planning and implementation with which the initiative was designed to meet its goals.
  • Evidence of the effectiveness or success of the initiative.

Recognizing the senior healthcare marketer who has transformed the business through leadership, wide-ranging influence, and original contributions. Retired individuals can be submitted, however, candidates do not need to be retired (or even close to retirement) to be considered.

Nomination Criteria:

Nominees will be evaluated on:

  • The effect the individual has had on the industry.
  • His or her career accomplishments.
  • Evidence of the effectiveness of his or her work or impact on the industry.

Recognizing an industry pioneer who established a first of its kind strategy, product, service, or technology. The strategy, product, service, or technology can have been established at any point over the course of the person’s career. We are honoring the person for being the first to introduce something to the industry as well as the impact it has had on the industry since then.

Nomination Criteria:

Nominees will be evaluated on:

  • What new strategy, product, service, or technology the person introduced to the industry.
  • The impact the new strategy, product, service, or technology has had since it was introduced.

The Imagination Award goes to the industry leader that: (1) demonstrated courage to stand apart from the conventional industry norms; (2) imagined and then made real a radical idea requiring others in the industry to evolve or be left behind; (3) set a new standard for the use of strategy, creativity, or technology within healthcare

Nomination Criteria:

Candidates for this award must describe how they were able to meet each of the three components for this award described above by addressing the following questions:

  1. What radical idea or strategy did the nominee come up with? Describe how this idea involved a new strategy, creativity, or technology that deviated from typical industry norms.
  2. Describe the strategy of the nominee to make their radical idea a reality. What challenges did they have to overcome?
  3. What impact did this new idea have on the person’s company or the industry as a whole?