Trailblazer Awards 2022

Download Guidelines

1. Download Trailblazer Entry Guidelines here to prepare your Application Statement before submitting your entry online.

Go to Online Entry Form

2. Once you have reviewed the entry kit and prepared your Application Statement, fill out the Online Entry Form.

PM360 2022 TRAILBLAZER AWARDS: Call For Entries

The PM360 Trailblazer Awards recognize outstanding achievement and innovation in healthcare marketing in nine award categories.

Deadline for Entries: The initial deadline is May 6, 2022. We will continue to accept entries up until the final deadline of June 3, 2022, but anything after May 6 will be subject to a $195 late fee.

Fees: $435 for each entry submitted. There will be an additional $195 late fee applied to entries submitted after May 6.

Judging Process: Entries will be judged and the winners selected by the PM360 Editorial Advisory Board.

Eligibility: Initiatives, achievements, programs, and other work conducted between January 1, 2021 and May 6, 2022 are eligible. Some of the work must have occurred during this time, but it need not necessarily have been started or completed during the eligibility period. While the majority of the work submitted will be from the U.S. and Canada, international work is also eligible. Any pharmaceutical product or medical device mentioned as part of a submission, such as an initiative campaign for a product, should be FDA approved. PM360 does not accept entries on behalf of wellness products that are not regulated by the FDA. However, we do accept entries for campaigns around disease state or disease awareness for products that are still pre-approval.

When Finalists and Winners Will Be Informed: Finalists will be privately informed in late July to early August with a public announcement made in mid August. All award winners will be announced during the PM360 Trailblazer Awards Event on Thursday, September 22, 2022 at Gotham Hall and will be published in the October 2022 issue of PM360.

Confidentiality: Any proprietary data submitted will be kept strictly confidential. Any information about winners will be published subject to final approval by the winner.

FOR FURTHER INFORMATION REGARDING SUBMISSIONS, PLEASE CONTACT Kayla Walsh at 646-300-8114 or with any questions. 

Nine Award Categories

The Trailblazer Company of the Year Awards honor the top company of the year in each of the following five categories:

  1. Pharma/Biotech Company
  2. Medical Device/Diagnostics Company
  3. Specialty Pharma/Biotech Company
  4. Advertising Agency (Healthcare, DTC, Interactive)
  5. Supplier (to Healthcare Manufacturers)

Nomination Criteria:
Nominees in each of the five categories will be judged on a combination of the following criteria:

  • Innovation.
  • Development and Retention of Talented Employees.
  • Social Responsibility, including Philanthropy, Patient Access, Civic and Global Involvement, Environmental Consciousness.

The Brand Champion Awards honor any member of the brand marketing team who has initiated groundbreaking marketing strategies and tactics in 22 categories. Nominees must be exceptional contributors who display outstanding leadership, innovation, creativity and a dedication to improving patients’ lives.

1. Autoimmune
2. Cardiology
3. Central Nervous System
4. Dermatology
5. Diabetes/Metabolic Disorders
6. Diversity/Multicultural
7. Gastrointestinal
NEW 8. Global Marketing
9. Hematology/Oncology
NEW 10. HCP Engagement
11. Infectious Disease/Vaccine Development
12. Innovation/Digital Strategy
13. Managed Markets/Payer Strategies
14. Medical Device/Diagnostics
15. Men’s Health
NEW 16. Nephrology/Urology
17. Ophthalmology/Optometry
18. Orthopedics/Musculoskeletal Disorders
NEW 19. Patient Engagement
20. Rare Diseases
21. Respiratory
22. Women’s Health

Nomination Criteria:

Nominees in each category will be judged on a combination of the following criteria:

  • The skill, dedication and innovation shown in the nominee’s work and in the marketing programs he or she initiated.
  • Evidence of the effectiveness or success of the programs with a description of the programs and the challenges that were overcome.

The Marketer of the Year Award recognizes an outstanding person who has changed the landscape at his or her company or in the field of pharmaceutical, biotech or medical device marketing.

Nomination Criteria:

Nominees will be evaluated on:

  • The major changes, projects or initiatives the marketer played a role in and the effect of that work on his or her company, the field of healthcare marketing, or the progression of disease diagnostics or treatment.
  • Evidence of the effectiveness of his or her work.

The Marketing Team of the Year is a team that reaches across various functions to achieve exceptional results. This can include outstanding marketing practices, the adoption of new and innovative technologies/strategies, successfully positioning their brand/company, creating an outstanding customer experience, positively impacting the culture of their organization, etc.

Any nominated team should be based at a manufacturer (pharma, biotech, specialty, medical device, etc.).

Nomination Criteria:

Nominees will be evaluated on:

  • The project the team was tasked with and their ability to overcome any challenges to complete that task.
  • The skill, innovation, and success of their work.
  • Evidence of the effectiveness of their work.

The Products of the Year honor new and game-changing products that have made an impact on the healthcare industry in the past year within the following categories:

1. Brand of the Year: Any prescription therapeutic, over-the-counter, medical device, or diagnostics product that has revolutionized the life sciences industry through both its impact on patients and its exceptional marketing and branding strategies. The product itself could have been released at any period of time, but the marketing and branding work under consideration for the award must have occurred sometime between January 1, 2021 and May 6, 2022.

2. Most Innovative New Product: Any novel prescription therapeutic, over-the-counter, medical device, or diagnostics product that was released between January 1, 2021 and May 6, 2022 that demonstrates a scientific breakthrough in the treatment or care of patients. This award does not focus on the marketing of the product, but its advancement in the clinical treatment of patients.

3. Product Launch of the Year: Any marketing or launch strategy for a new product that was released between January 1, 2021 and May 6, 2022. This award specifically focuses on any and all marketing initiatives developed for the product’s launch.

4. Relaunch/Revitalization of the Year: Any marketing or commercialization strategy for a product that was relaunched between January 1, 2021 and May 6, 2022 with a new indication, new dosage, new formulation, new delivery system, or some other new use. This award focuses on honoring strategies that excel in overcoming the challenge of rebranding a product already seen by consumers.

Nomination Criteria:

Brands of the Year will be judged on each product’s innovation in treating patients; the uniqueness of the branding strategy and various components of the brand (including brand name, colors, packaging, etc.); and the effectiveness of the sales and marketing approach.

Most Innovative New Products will be judged on the scientific achievement behind the development of each product; its benefit/impact to patients; and its contribution to the overall healthcare system (i.e., being the only treatment for a disease or a more effective treatment than previous options).

Product Launch and Relaunch/Revitalization of the Year candidates will be judged on the uniqueness and innovation behind the marketing strategies, the execution of those strategies, and the ultimate effectiveness of the strategies.

The Initiative Awards honor marketing innovation in any of the following categories.

1. Artificial Intelligence/Data Analytics Initiative
2. App/Digital Solution or Suite
3. Consumer Website/Online Initiative
4. Direct to Consumer Campaign
5. Direct to Patient Campaign
6. HCP Education
7. Interactive/Immersive Marketing Program
8. Patient/Consumer Education
9. Persistence/Adherence Program
NEW 10. Podcasts
11. Point of Care
12. Professional Campaign
13. Professional Website/Online Initiative
14. Sales Aid
15. Self-Promotion
16. Social Media Campaign
17. Unbranded Campaign:
18. Video/TV Campaign

Nomination Criteria:

Nominees in each category will be judged on a combination of the following criteria:

  • The challenges the initiative had to overcome.
  • The skill, innovation, quality of planning and implementation with which the initiative was designed to meet its goals.
  • Evidence of the effectiveness or success of the initiative.

Recognizing the senior healthcare marketer who has transformed the business through leadership, wide-ranging influence, and original contributions. Retired individuals can be submitted, however, candidates do not need to be retired (or even close to retirement) to be considered.

Nomination Criteria:

Nominees will be evaluated on:

  • The effect the individual has had on the industry.
  • His or her career accomplishments.
  • Evidence of the effectiveness of his or her work or impact on the industry.

Recognizing an industry pioneer who established a first of its kind strategy, product, service, or technology. The strategy, product, service, or technology can have been established at any point over the course of the person’s career. We are honoring the person for being the first to introduce something to the industry as well as the impact it has had on the industry since then.

Nomination Criteria:

Nominees will be evaluated on:

  • What new strategy, product, service, or technology the person introduced to the industry.
  • The impact the new strategy, product, service, or technology has had since it was introduced.

The Imagination Award goes to the industry leader that: (1) demonstrated courage to stand apart from the conventional industry norms; (2) imagined and then made real a radical idea requiring others in the industry to evolve or be left behind; (3) set a new standard for the use of strategy, creativity, or technology within healthcare

Nomination Criteria:

Candidates for this award must describe how they were able to meet each of the three components for this award described above by addressing the following questions:

  1. What radical idea or strategy did the nominee come up with? Describe how this idea involved a new strategy, creativity, or technology that deviated from typical industry norms.
  2. Describe the strategy of the nominee to make their radical idea a reality. What challenges did they have to overcome?
  3. What impact did this new idea have on the person’s company or the industry as a whole?