Trailblazer Awards 2018 Winners

Lifetime Achievement

PM360 2018 Trailblazer Awards Lifetime Achievement Award Winner Sander Flaum

Vanguard Award

PM360 2018 Trailblazer Awards Vanguard Award Winner Joshua Lapsker

Marketer of the Year

PM360 2018 Trailblazer Awards Marketer of the Year Kendra Fanara

Marketing Team of the Year

PM360 2018 Trailblazer Awards Marketing Team of the Year Novo Nordisk

COMPANIES OF THE YEAR

Pharma/Biotech Gold Winner

PM360 2018 Trailblazer Awards Gold Pharma/Biotech Company of the Year AbbVie

Pharma/Biotech Silver Winner

PM360 2018 Trailblazer Awards Silver Pharma/Biotech Company of the Year Astellas

Medical Device/Diagnostics Gold Winner

PM360 2018 Trailblazer Awards Gold Medical Device/Diagnostics Company of the Year Ortho Clinical Diagnostics

Medical Device/Diagnostics Silver Winner

PM360 2018 Trailblazer Awards Silver Medical Device/Diagnostics Company of the Year DePuy Synthes

Specialty Pharma/Biotech Gold Winner

PM360 2018 Trailblazer Awards Gold Specialty Pharma/Biotech Company of the Year LEO Pharma

Specialty Pharma/Biotech Silver Winner

PM360 2018 Trailblazer Awards Silver Specialty Pharma/Biotech Company of the Year Salix Pharmaceuticals

Advertising Agency Gold Winner

PM360 2018 Trailblazer Awards Gold Advertising Agency of the Year Snow Companies

Advertising Agency Silver Winner

PM360 2018 Trailblazer Awards Silver Advertising Agency of the Year Calcium

Supplier/Vendor Gold Winner

PM360 2018 Trailblazer Awards Gold Supplier/Vendor of the Year PatientPoint

Supplier/Vendor Silver Winner

PM360 2018 Trailblazer Awards Silver Supplier/Vendor of the Year Skipta

BRAND CHAMPION AWARD WINNERS

PM360 2018 Trailblazer Awards Autoimmune Brand Champion Helen Gray

PM360 2018 Trailblazer Awards Cardiology Brand Champion Chuck Hrushka

PM360 2018 Trailblazer Awards Central Nervous System Brand Champion Edward Banfe

PM360 2018 Trailblazer Awards Dermatology Brand Champion Sandy Sexton

PM360 2018 Trailblazer Awards Diabetes/Metabolic Disorders Brand Champion Stephanie Wenstrup

PM360 2018 Trailblazer Awards Diversity/Multicultural Brand Champion Betty Webb

PM360 2018 Trailblazer Awards Gastrointestinal Brand Champion Kevin Johnston

PM360 2018 Trailblazer Awards Hematology/Oncology Brand Champion Jessica Hayes

PM360 2018 Trailblazer Awards Infectious Disease Brand Champion Robert Ashton

PM360 2018 Trailblazer Awards Innovation Brand Champion Natalie Mancuso

PM360 2018 Trailblazer Awards Managed Markets Brand Champion Larry Labagnara

PM360 2018 Trailblazer Awards Medical Device/Diagnostics Brand Champion Sarah Foster

PM360 2018 Trailblazer Awards Men’s Health Brand Champion Chris Horvath

PM360 2018 Trailblazer Awards Ophthalmology/Optometry Brand Champion Santos Torres, Jr.

PM360 2018 Trailblazer Awards Pain/Inflammation Brand Champion Matteo Trotta

PM360 2018 Trailblazer Awards Rare Diseases Brand Champion Bonnie Ben-Shmuel

PM360 2018 Trailblazer Awards Respiratory Brand Champion Denise Strauss

PM360 2018 Trailblazer Awards Women’s Health Brand Champion Tonya Conklin

INITIATIVE WINNERS

PM360 2018 Trailblazer Awards App/Digital Solution or Suite Winner MNG Health

PM360 2018 Trailblazer Awards Consumer Website/Online Initiative Winner Avanos and AbelsonTaylor

PM360 2018 Trailblazer Awards DTC Campaign Winner Sage Therapeutics and Concentric Health Experience

PM360 2018 Trailblazer Awards DTP Campaign Winner AstraZeneca and Patients & Purpose

PM360 2018 Trailblazer Awards HCP Education Winner Janssen Pharmaceuticals, Confideo Labs, and Xavier Creative House

PM360 2018 Trailblazer Awards Interactive Marketing Program Winner Novo Nordisk, Verint Systems Inc., and HyperPointe

PM360 2018 Trailblazer Awards Patient/Consumer Education Winner ViiV Healthcare, Snow Companies, and Havas Tonic

PM360 2018 Trailblazer Awards Persistence/Adherence Program Winner Jazz Pharmaceuticals, Atlantis Healthcare, and Pixel Light Digital Media

PM360 2018 Trailblazer Awards Point of Care Winner Shire and Intouch Solutions

PM360 2018 Trailblazer Awards Product/Service Launch Winner Flexion Therapeutics and Dudnyk

PM360 2018 Trailblazer Awards Professional Campaign Winner Grifols and Elevate Healthcare

PM360 2018 Trailblazer Awards Professional Website/Online Initiative Winner Alcresta and W2O

PM360 2018 Trailblazer Awards Sales Aid Winner AbbVie and Intouch Solutions

PM360 2018 Trailblazer Awards Self-Promotion Winner Concentric Health Experience

PM360 2018 Trailblazer Awards Social Media Campaign Winner Radius and Patients & Purpose

PM360 2018 Trailblazer Awards Unbranded Campaign Winner Novartis Pharmaceuticals Corporation and Klick Health

PM360 2018 Trailblazer Awards Video/TV Campaign Winner Astellas Pharma US, Pathway, FCB Health, Katalyst, and Golin