Time To Embrace Vital New Target Audiences

Patients and payers are now well-known target audiences for pharma marketers who have expanded beyond the traditional pursuit of HCPs. But as the definition of customer keeps changing, even more target audiences continue to emerge. Are marketers yet savvy about these new opportunities? In our cover story, author Brenda Snow, Founder and CEO of the Snow Companies thinks, well…maybe not. Vital, yet unrecognized target audiences are clamoring for some well-deserved attention. Who are they? Click here and read all about it.

Speaking of well-deserved attention, we are incredibly thankful to the many people from across the pharma and medical device industries who responded to our annual Product Manager Survey. Marketers from AstraZeneca, Pfizer, Boehringer Ingelheim, Johnson & Johnson, Sanofi and more all took the time to complete our comprehensive survey so we could provide you with a wide-ranging analysis of today’s product manager—and the industry as a whole. For their greatest marketing successes and failures, the factors most likely to impact the industry next year, the hottest marketing trends and so much more, check out the supplement to this issue.

Finally, our annual innovation celebration is quickly approaching—the PM360 Trailblazer Awards Gala. It will be held Sept. 18, again at NYC’s inspiring Gotham Hall. Montel Williams should be equally as inspiring as this year’s keynote speaker.

Newsflash: 10 brand new initiatives are up for awards this year! And more of our innovative crowd will take home awards as we’ve added both a Gold and Silver winner for the Initiative categories. With a specially prepared three-course meal, open bar, music, dancing and plenty of opportunities to network, the event promises to be an exciting extravaganza. Tickets are going fast—and seating is limited. However, you can still get yours—but hurry! We’ve made the process as simple as possible. Just log onto www.PM360online.com/TrailblazerAwards/Tickets.

Want to spend the night in the Big Apple? Then join PM360 at the Marriott Marquis (1535 Broadway between 45th & 46th Streets). We have plenty of rooms—at a special reduced rate. Go to bit.ly/PM360Discount to take advantage of the discount. Who knows? You, your colleagues, friends or company may just walk off with one of these prestigious awards. See you there!

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