Novo Nordisk and ConcentricLife
The Believe On campaign highlighted that it’s not just about the weight you lose—it’s about everything you gain. The goal of the campaign was to connect with people on a human level, building from the power of people’s belief in themselves. With the jarring reality that many people with excess weight or obesity attempt to lose weight many times over their lifetime, this campaign acknowledged that obesity is a chronic disease. The campaign’s primary focus was to encourage people to keep going, even when faced with setbacks, inspiring those who may have given up in their weight loss journey to keep believing in themselves and most importantly their goals. The overall tone was intended to make people feel encouraged, rather than focusing on the nay-sayers by concluding with the slogan “Believe On.”.
The results of the campaign were outstanding. In the first week, the campaign achieved 16 million impressions, with a remarkable 97% video completion rate.
FINALISTS:
Believe On (Novo Nordisk and ConcentricLife)
Magic Pictures (argenx and Avalere Health)
Say Yep to VYEPTI (Lundbeck and EVERSANA INTOUCH)
TEZSPIRE DTC Branded TV Campaign (AstraZeneca, Amgen, VML Health, and Attack Plan)
Wired Up (Otsuka America Pharmaceuticals and MINDS + ASSEMBLY)
