The finalists are in for PM360’s 14th annual Trailblazer Awards. The Trailblazer Awards were established in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

The Trailblazer Awards honor achievements in eight overall categories, including Companies of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, Initiatives, and the newly added CEOs of the Year and Products of the Year. In total, PM360 is announcing 122 finalists as well as already having named the Lifetime Achievement Recipient and Brand Champion winners.

The winners will be announced and honored during a gala celebration at Gotham Hall in New York City on Thursday, September 22 from 6 pm to 12 am. Tickets for the Trailblazer Awards Gala can be purchased by visiting https://cvent.me/7P0ZZL. Profiles of all of the winners will be included in PM360’s October issue.

Finalists will not be announced in the CEO of the Year or Brand of the Year categories prior to the event where the winners will be announced live.

The Finalists Are:

LIFETIME ACHIEVEMENT AWARD RECIPIENT

COMPANIES OF THE YEAR

PHARMACEUTICAL/BIOTECH

MEDICAL DEVICE/DIAGNOSTICS

SPECIALTY PHARMA/BIOTECH

ADVERTISING AGENCY

SUPPLIER/VENDOR

CEOs OF THE YEAR

Winners to be announced at the gala in five categories:

  1. Pharma/Biotech
  2. Medical Device/Diagnostics
  3. Specialty Pharma/Biotech
  4. Advertising Agency
  5. Supplier/Vendor or Service Provider

MARKETER OF THE YEAR

MARKETING TEAM OF THE YEAR

PRODUCTS OF THE YEAR

BRAND OF THE YEAR

Winner to be announced at the gala

MOST INNOVATIVE NEW PRODUCT

PRODUCT LAUNCH OF THE YEAR

RELAUNCH/REVITALIZATION OF THE YEAR

BRAND CHAMPION AWARD WINNERS

INITIATIVE FINALISTS

APP/DIGITAL SOLUTION OR SUITE

ARTIFICIAL INTELLIGENCE/DATA ANALYTICS INITIATIVE

CONSUMER WEBSITE/ONLINE INITIATIVE

DIRECT-TO-CONSUMER CAMPAIGN

DIRECT-TO-PATIENT CAMPAIGN

HCP EDUCATION

INTERACTIVE/IMMERSIVE MARKETING PROGRAM

PATIENT/CONSUMER EDUCATION

PERSISTENCE/ADHERENCE PROGRAM

PROFESSIONAL CAMPAIGN

PROFESSIONAL WEBSITE/ONLINE INITIATIVE

SALES AID

SELF-PROMOTION

SOCIAL MEDIA CAMPAIGN

UNBRANDED CAMPAIGN

VIDEO/TV CAMPAIGN

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