The finalists are in for PM360’s 13th annual Trailblazer Awards. The Trailblazer Awards were established in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.
The Trailblazer Awards encompass eight overall categories, including Companies of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Vanguard Award, Imagination Award, Brand Champions, and Initiatives. In total, PM360 is announcing 139 finalists across six of those categories, as well as already having named 19 winners across the remaining two.
All of the award finalists and winners are judged and selected by the PM360 Editorial Advisory Board, comprising some of the most forward-thinking leaders in their respective fields. To reach the finalist phase, Companies must show achievement in various areas including innovation, talent development, and social responsibility. Meanwhile, Brand Champions, Marketers, and Marketing Teams are judged on their skill, dedication, impact, and effectiveness of their work. The Initiative entries are evaluated on the innovation, quality, and effectiveness of the work. The Vanguard Award is given to an industry pioneer who developed a new service, strategy, product, or technology that greatly impacted the industry. Finally, the Imagination Award goes to an industry leader who had the courage to stand apart from the conventional industry norms by imagining and then realizing a radical idea requiring others in the industry to evolve or be left behind.
The winners will be announced and honored during a virtual celebration on Thursday, September 23, at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting www.pm360online.com/trailblazer-tickets.
The Finalists Are:
LIFETIME ACHIEVEMENT AWARD RECIPIENT
Ed Wise, Chief Executive Officer, Omnicom Health Group
IMAGINATION AWARD
Karen Gardiner, Vice President, Director of PRECISIONeffect productions, PRECISIONeffect
Dave Guiga, Head of Respiratory & Immunology Portfolio Acceleration, AstraZeneca
Sharon Patent, Head of Data Strategy and Methods, Publicis Health
MARKETER OF THE YEAR
Kimberly Coleman Clotman, Head of U.S. Marketing, Nabriva Therapeutics
Zoe Cohen, Vice President of Product Marketing, Doximity, Inc.
Christy Lopé, Xeljanz UC Marketing Lead, Pfizer Inc.
Tyler Marsden, Associate Vice President, Media & Engagement, PRECISIONeffect
Christa Perlaza, Director, Marketing, Gilead-Kite Oncology
MARKETING TEAM OF THE YEAR
ENSPRYNG Launch Team, Genentech and Agency Partners: Intouch Group, VMLY&R, Heartbeat, and CMI
Ingrezza Brand Team, Neurocrine Biosciences and Agency Partners: AbelsonTaylor, CMI/Mindshare, and Health & Wellness Partners
ORLADEYO Brand Team, BioCryst Pharmaceuticals
TABRECTA Cross Functional Launch Team, Novartis
TAGRISSO Brand Marketing Team, AstraZeneca and Agency Partner: Biolumina
Trodelvy Marketing Team, Gilead-Kite Oncology and Agency Partner: Brick City Greenhouse
VANGUARD AWARD
Lynda Brown-Ganzert, CEO, Curatio
Joe George, Director, Marketing Technology COE, AbbVie
Harshit Jain, MD, Founder and Global CEO, Doceree Inc.
Michael Oleksiw, CEO, Pleio, Inc.
COMPANY OF THE YEAR FINALISTS
PHARMACEUTICAL/BIOTECH
AstraZeneca
Gilead Sciences
Moderna
Pfizer
Sanofi
MEDICAL DEVICE/DIAGNOSTICS
BioReference Laboratories
LightDeck Diagnostics
Myriad Genetics
Siemens Healthineers
Zimmer Biomet
SPECIALTY PHARMA/BIOTECH
CureVac
Galderma
Nabriva Therapeutics
Novavax
Verrica Pharmaceuticals
ADVERTISING AGENCY
Calcium
Elevate Healthcare
Intouch Group
JPA Health
Moon Rabbit
SUPPLIER/VENDOR
Cognovi Labs
DeepIntent
Mesmerize
Sharecare
WEGO Health, a part of Health Union
BRAND CHAMPION AWARD WINNERS
Autoimmune: Larry McNally, Associate Director, Immunology Marketing, Mallinckrodt Pharmaceuticals
Cardiology: Patrick L Sutton, Executive Director, Patient & Specialty Services, Cardio-Renal-Metabolic, Novartis Pharmaceuticals Corporation
Central Nervous System: Paul Lowman, Director of Marketing, Neurodegeneration/Multiple Sclerosis, Janssen Pharmaceutical Companies of Johnson & Johnson
Dermatology: PJ Cadman, Marketing Lead Dermatology, UCB Pharmaceuticals
Diabetes/Metabolic Disorders: Kevin Conway, Director, U.S. Metabolics Marketing, Alexion Pharmaceuticals
Diversity/Multicultural: Angela Guh, Senior Marketing Manager, U.S. Oncology, Amgen
Gastrointestinal: Noël Moossa, MS, MBA, Associate Director, OCE Paid Media, Takeda Pharmaceuticals
Hematology/Oncology: Melanie Nicholson, Executive Director, Immunoncology Global Product Strategy, Global Strategy and Corporate Development, Incyte Corporation
Infectious Disease: Megan Shultis, Director, U.S. Consumer Lead, Adult Pneumococcal Vaccine Marketing, Pfizer
Innovation: Paul Vega, Associate Director, Digital Marketing & CRM – Consumer, Takeda Pharmaceutical Company Limited USA
Managed Markets: AJ Ahuja, Director, Market Access Strategy and Marketing, ViiV Healthcare
Medical Device/Diagnostics: Hillary M. Titus, Director of External Communications, BioReference Laboratories, Inc.
Men’s Health: Rozita Passarella, Vice President, Marketing, Clarus Therapeutics
Ophthalmology/Optometry: Mike Goeren, Senior Marketing, Genentech
Orthopedics/Musculoskeletal Disorders: Jeff LaConte, Lead, VELYS™ Robotics & Digital Surgery, Global Strategic Marketing, DePuy Synthes, The Orthopaedics Company of Johnson & Johnson
Rare Diseases: Christine Kingsbury, Senior Director of Marketing, Recordati Rare Diseases Inc.
Respiratory: Adam Boshell, Sr. AD Interstitial Lung Disease Marketing, Boehringer Ingelheim
Women’s Health: Nicole Yohn, PhD, Associate Director, Marketing, Gilead-Kite Oncology
INITIATIVE FINALISTS
APP/DIGITAL SOLUTION OR SUITE
Ben’s Room: A First-of-its-Kind VR Experience (Takeda, Intouch Group)
Duchenne United Gaming – Unbranded Purpose-Driven Campaign (PTC Therapeutics, CureDuchenne, CultHealth)
Plan B One-Step®: “Ask B” Chatbot (Foundation Consumer Healthcare, CultHealth)
Real-World Patient Database: Uncommon EGFR Mutations in Non-Small Cell Lung Cancer (Boehringer Ingelheim, GSW-New York, Cadent Medical Communications)
VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Next/Now)
CONSUMER WEBSITE/ONLINE INITIATIVE
“Don’t Let Pain Gain on You” (Zimmer Biomet, Real Chemistry)
“EVEN THE ODDS” (Amgen, Emcay)
EYSUVIS, “MYEYSUVIS” (Kala Pharmaceuticals, QBFox Healthcomm)
MG United (argenx, closerlook)
CO-PROMOTE OR PARTNERSHIP INITIATIVE
“Real Chemistry Partners with the Ad Council and COVID Collaborative to Engage Healthcare Providers and Boost COVID-19 Vaccine Confidence” (The Ad Council, Real Chemistry)
REXULTI Customer Driven Non-Personal Promotion (Otsuka, Lundbeck, The Bloc)
“The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines” (Pfizer, Real Chemistry)
DATA/ANALYTICS INITIATIVE
ACTICS by EVERSANA (EVERSANA)
COEBRA Outcomes & Evidence Platform (Coeus HealthCare, a division of Coeus Holdings, LLC)
COR COVID Communication Center (California Life Sciences Association, Real Chemistry)
“DAYxDAY” (UNTHSC, Schaefer Advertising Co.)
MG United (argenx, closerlook)
DIRECT-TO-CONSUMER CAMPAIGN
“A Love Letter to Black America from America’s Black Doctors and Nurses” (Black Coalition Against COVID-19, Real Chemistry)
aHUS Journey Patient Resource Kit (Alexion Pharmaceuticals, Snow Companies)
Enbrel (Amgen, Arnold Worldwide)
“Storied Eyes” Campaign (Horizon Therapeutics, Area 23, An IPG Health Company)
Takeda Hemophilia Starter Kit (Takeda, Snow Companies)
“The Nerve” (LivaNova, Elevate Healthcare)
DIRECT-TO-PATIENT CAMPAIGN
“A Love Letter to Black America from America’s Black Doctors and Nurses” (Black Coalition Against COVID-19, Real Chemistry)
CALQUENCE™ Connections Program (AstraZeneca, Area 23, An IPG Health Company) “Sorry to Superimpose” (Sun Pharmaceuticals, Fingerpaint)
Takeda Hemophilia Starter Kit (Takeda, Snow Companies)
Yescarta “More Than Hope” Campaign (Kite Pharmaceuticals, AbelsonTaylor)
HCP EDUCATION
Amyloidosis News (Eidos Therapeutics, a BridgeBio Company, Strategix, a division of The Lynx Group)
BEHIND THE SCENES (GSK, Area 23, An IPG Health Company)
Elevating the Standard of Cardiovascular Care for Women (Amarin Pharma Inc, Healthcare Consultancy Group)
“MIND-TD: Take Control of Tardive Dyskinesia” (Neurocrine Biosciences, Health & Wellness Partners, LLC)
OCE – Heartbeat of Healthcare (Janssen Biotech, Xavier Creative House, Neo-Pangea, Koi-Fly)
Optimizing HCP Engagement Through the WAKIX Virtual Brand Experience (Harmony Biosciences, Synchrony Healthcare Communications, BTK Communications Group)
U.S. and Global CV Augmented Reality Strategies, Honest Abe, Dr Rose, and Chen (Boehringer Ingelheim, Confideo Labs)
INTERACTIVE MARKETING PROGRAM
Acthar Town (Mallinckrodt Pharmaceuticals, Patients & Purpose)
Ben’s Room: A First-of-its-Kind VR Experience (Takeda, Intouch Group)
Chatbot for Out-of-control Gout (Horizon Therapeutics, Epsilon)
Hepatitis C Chatbot (Sharecare)
VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Plexus Productions, Brawl Agency, FleishmanHillard)
PATIENT/CONSUMER EDUCATION
aHUS Journey Patient Resource Kit (Alexion Pharmaceuticals, Snow Companies)
Know Narcolepsy CRM (Harmony Biosciences, MicroMass, An Ashfield Health Company)
“OP on the TV – Raising awareness of Osteoporosis” (Amgen, Hearts & Science, Disney/ABC, Weber Shandwick)
“The Lowdown on Low Blood Sugar” (American Association of Clinical Endocrinology, JPA Health)
PERSISTENCE/ADHERENCE PROGRAM
CIMplicity Nurse Support Program (UCB, VMS BioMarketing)
Dayvigo Together (Eisai, MicroMass, An Ashfield Health Company)
GoodStart Program (Pleio)
MyMSTeam Treatment & Adherence Resource Center (EMD Serono, MyHealthTeams)
Rybelsus® Texture Program (Novo Nordisk, CultHealth)
POINT OF CARE
aHUS Journey Patient Resource Kit (Alexion Pharmaceuticals, Snow Companies)
HCP and Patient Multichannel Educational Marketing Program (Insulet Omnipod, InStep Health)
PatientPoint Wait-Time Communication Platform (PatientPoint)
Takeda Hemophilia Starter Kit (Takeda, Snow Companies)
TYPE 2 TAKE 2 MANAGE THE LINK – Know Diabetes By Heart™ (American Heart Association and American Diabetes Association, Health Media Network, Next Millennium Productions)
PRODUCT/SERVICE LAUNCH
EYSUVIS, “The Fast Flare Fighter” (Kala Pharmaceuticals, QBFox Healthcomm)
“Launching Restylane Kysse During the COVID-19 Pandemic” (Galderma, Real Chemistry)”
ORLADEYO Product Launch (BioCryst, Mind+Matter)
Trodelvy, “Trojan Horse” (Gilead-Kite Oncology, Brick City Greenhouse)
VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare)
PROFESSIONAL CAMPAIGN
“Back to Bold” (UCB, Real Chemistry, Lucid Group)
“Go for Three” (OMNI Surgical System, Schaefer Advertising Co.)
“Say Goodbye” (AngioDynamics, Fingerpaint)
SOCIAL DISTANCING (GSK, Area 23, An IPG Health Company)
TABRECTA branded “Face off” campaign (Novartis, DDB Health)
Trodelvy, “Trojan Horse” (Gilead-Kite Oncology, Brick City Greenhouse)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE
CIN Risk Disease Awareness (BeyondSpring, Proximyl Health)
EYSUVIS, “The Fast Flare Fighter” (Kala Pharmaceuticals, QBFox Healthcomm)
The BREZTRI “Coming Soon” Campaign (AstraZeneca, Real Chemistry)
Professional Website for RYBELSUS (Novo Nordisk, closerlook)
“Say Goodbye” (AngioDynamics, Fingerpaint)
Shattering Cardiovascular Treatment Myths (Amarin Pharma Inc, Healthcare Consultancy Group)
SALES AID
Engaging Sales Collateral to Bring New Hope and Treatment for Patients With Diabetic Gastroparesis (Evoke Pharma, EVERSANA ENGAGE)
EYSUVIS, “The Fast Flare Fighter” (Kala Pharmaceuticals, QBFox Healthcomm)
One Acthar Gel Interactive Visual Aid (Mallinckrodt Pharmaceuticals, Patients & Purpose)
Taking a patient-centric approach to engaging physicians in metastatic colorectal cancer (mCRC) and squamous cell carcinoma of the head and neck (SCCHN) (Merck, Langland)
VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare)
SELF-PROMOTION
“Connect’ability” (JPA Health)
Rare Disease Day – Data Points to Rare (Intouch Group)
“This Medical Moment” (PRECISIONeffect)
SOCIAL MEDIA CAMPAIGN
BRCA Blue Unbranded Prostate Cancer Campaign (Clovis Oncology, CultHealth)
Delivering a Network of Support for Breast Cancer Patients Through Social Media Platforms (Puma Biotechnologies, EVERSANA ENGAGE)
Know Your CLL (Janssen Biotech, Pharmacyclics, MicroMass, An Ashfield Health Company)
MG United (argenx, closerlook)
“PsoriasTips” (Sun Pharmaceuticals, Fingerpaint)
Social Media helps HCPs understand treatment options for people living with HIV (ViiV Healthcare, imre Health)
UNBRANDED CAMPAIGN
“Clear Up the Facts” (Galderma, Schaefer Advertising Co.)
“Horizons 2020” (Foundry @ Meredith, AstraZeneca)
“Listen to Your Eyes” Campaign (Horizon Therapeutics, Area 23, An IPG Health Company)
“MS in Harmony” (Bristol Myers Squibb, Ogilvy Health)
No Time to Wait (Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry)
Sinister CML Unbranded Campaign (Novartis, DDB Health)
VIDEO/TV CAMPAIGN
A Mystery to Me (argenx, closerlook, Sarofsky)
“Before They Fall” (Teva Pharmaceuticals, Fingerpaint)
Fostering Meaningful HCP Engagements Through Videos: WAKIX HCP Video Series (Harmony Biosciences, Synchrony Healthcare Communications, Blue Visual Effects, BTK Communications Group)
TYPE 2 TAKE 2 MANAGE THE LINK – Know Diabetes By Heart™ (American Heart Association and American Diabetes Association, Health Media Network, Next Millennium Productions)
Wake Up & RYBELSUS® Launch Campaign (Novo Nordisk, CultHealth)
