Liz Tempesta, Senior Director, Consumer Marketing, Eye Care Division, Viatris
As Senior Director of Consumer Marketing at Viatris, Liz Tempesta has transformed patient engagement in ophthalmology. Passionate about meeting unmet patient needs, Liz views her work as a unique opportunity to make a difference in an industry that has seen limited innovation. “It’s all about serving patients and giving them options,” Liz said, highlighting her commitment. One of her most notable achievements is the launch of the multi-channel marketing program for Tyrvaya, a complex initiative focused on improving patient access and support. Liz meticulously designed the campaign, ensuring every detail of the patient journey was seamless. She also spearheaded the Pause & Get Real campaign, targeting dry-eye sufferers linked to menopause, reflecting her courage and dedication to patient education. In addition, Liz led the creation of Spanish-language materials for ophthalmic patients, ensuring cultural relevance through thorough market research. Her efforts in bridging marketing and sales teams during the Tyrvaya campaign earned her an internal award at Viatris in 2024, underscoring her role as a trailblazer in her field.
