For the past three years, we have been unable to gather together in person to announce and celebrate our Trailblazer Awards winners. But this year, we were finally able to return to the majestic Gotham Hall, put on our best black tie attire, mingle with some of the best our industry has to offer, and then party the night away. Over the course of the night, we handed out 72 trophies to the night’s winners including Lifetime Achievement Award Recipient Steven Michaelson, Founder & Chairman of Calcium; Advertising Agency CEO of the Year Faruk Capan of EVERSANA INTOUCH; and the Pharma/Biotech Company of the Year Amgen.
We would like to thank this year’s sponsors for helping make the return of our in-person gala such a success: Calcium, InStep Health, DrFirst & Timely by DrFirst, GoodRx, Elevate, Spectrum Science, and CrowdPharma. You can check out just some of the highlights from the event in the gallery bellow.
PM360 Editorial Board Member Mike Rivas of Novartis with his wife, Carol.
Vimal Narayanan of MedTrix Healthcare and Steven Michaelson of Calcium.
PM360 Editorial Board Member Frank Powers of Elevate (far right) had a lot to be happy about after his company won Relaunch/Revitalization of the Year and Gold Professional Website/Online Initiative.
PM360 CEO and Publisher Anna Stashower enjoyed a chance to catch up with Jeffrey Erb of Populus Media.
PM360 Editorial Board Member Dora Shankman of DPS Strategic Media Enterprises, LLC with her husband, Stephen.
Karin Pilaar of McCann Health and PM360 Editorial Board Member Andrew Watson of Amarin Pharma.
Steven Michaelson, the Lifetime Achievement winner, enjoyed some celebratory cocktails with his colleagues after his big win.
Members of the Wegovy Brand Team from Novo Nordisk enjoyed the cocktail hour, before they would go on to win Silver Marketing Team of the Year.
The team behind the Rising Love campaign from BioMarin Pharmaceutical and GSW-LA, Powered by Syneos Health, which won Gold in the Patient/Consumer Education initiative category.
Michael and Melissa Cleary, both with Takeda.
Diversity/Multicultural Brand Champion DJ Sethares with other team members from ViiV Healthcare, which was also up for Marketing Team of the Year.
PM360 CEO and Publisher Anna Stashower welcomed everyone back to our Trailblazers gala.
Comedian Johnny Lampert served as the night’s emcee and kept the laughs coming until the last award.
Michael Byrnes, Chief Client Officer of InStep Health, which was a Platinum Sponsor, announced the winners of our first-ever CEOs of the Year.
Faruk Capan of EVERSANA INTOUCH walking up to accept his trophy for Advertising Agency CEO of the Year.
Michael Byrnes, Chief Client Officer of InStep Health handing Faruk Capan his trophy.
Faruk Capan of EVERSANA INTOUCH is certainly well deserving of being named our first-ever Advertising Agency CEO of the Year.
The crowd watching a video about Steven Michaelson of Calcium, the night’s Lifetime Achievement Award recipient.
The crowd erupted with cheers as Steven Michaelson of Calcium was announced as the Lifetime Achievement Award recipient.
Table 14 gave their table mate Eve Dryer of Travere Therapeutics a hearty applause when she went up to accept her company’s award for Specialty Pharma/Biotech Company of the Year.
And they give her a first bump when she returns to the table with her trophy.
Michael and Melissa Cleary, both with Takeda, may be celebrating someone else’s win here, but Michael would later be named the Patient Engagement Brand Champion.
The team behind the Rising Love campaign from BioMarin Pharmaceutical and GSW-LA, Powered by Syneos Health.
The team from Atlantis Health as they are announced as the winner of Silver Social Media Campaign.
GoodRx celebrating when they are announced for winning won of their two award over the course of the night.
GoodRx accepting their trophy for Gold Video/TV Campaign.
GoodRx’s other big win during the night was being named the Supplier/Vendor of the Year.
Lindsay Merkle, Director of Client Development and Experience and Akeel Williams, VP, Strategy, Business Development & Operations of GoodRx.
This year’s Brand Champion winners gathered on stage with their trophies to take a group shot to serve as a memento of their win.
The gala was once again held at the majestic Gotham Hall.
Hands up for the team from Avadel Pharmaceuticals and Fingerpaint for winning Silver Consumer Website/Online Initiative for Narcolepsy Disrupts.
The team behind the Breathless Ballad Challenge: Raising Awareness of Idiopathic Pulmonary Fibrosis Through the Power of Song from Boehringer Ingelheim and Ogilvy Health won Silver Patient/Consumer Education.
EVERSANA INTOUCH won for their work with The Global Lyme Alliance on the “Ticking Lyme Bomb Detector.”
The team from Evofem, Real Chemistry, McCann Health NJ, McCann Health Engagement, and Mediahub couldn’t hide their excitement after winning Gold Consumer Website/Online Initiative for the Phexxi “House Rules” Campaign.
Sophie Weber of Snow Companies couldn’t contain her smile after winning Gold Direct-to-Patient Campaign.
Sherlock Biosciences celebrated their win for Medical Device/Diagnostics Company of the Year.
Jim Lang and Faruk Capan took home Advertising Agency of the Year less than one year following the merger of their companies.
The team from argenx posed for a shot following VYVGART’s win for Most Innovative New Product.
Urovant Sciences is thrilled to take home the award for Product Launch of the Year for GEMTESA.
You know what they say…
pics…
or…
it…
didn’t…
happen.
If you just won an award, why not pose for a selfie with Johnny Lampert?
A couple of break dancers kicked off the dance party with some head-spinning moves.
Another impressive move from the break dancers.
PM360 Editorial Board Member Dora Shankman of DPS Strategic Media Enterprises, LLC with her husband, Stephen.
PM360 Editorial Board Member Mike Marett of Confideo (far right) won Gold Interactive/Immersive Marketing Program for his work with Boehringer Ingelheim on holographic AR patient profiles.
The team from GoodRx, a Gold sponsor of the night’s gala.
PM360 Editorial Board Member Robert Cecere of Constant Media with colleagues Patricia O’Malley and Wills Robbins.
When you win Medical Device/Diagnostics Company of the Year, can you blame these two from Sherlock Biosciences for wanting to pose with the trophy.
The entire team in attendance from Sherlock Biosciences, which won Medical Device/Diagnostics Company of the Year.
Michael Piatt of Atlantis Health and Tim Foley of Sanofi.
Rich Thorne of Evoke Mind + Matter with Diabetes/Metabolic Disorders Brand Champion Elizabeth Grice of Alexion, AstraZeneca Rare Disease.
PM360 staff members Dawn Sebti, Jon Brulloths, Anna Stashower, and Bob Beucler.
