The Imperative for KAM in Pharma

  • Joe Stevens

    Joe Stevens is a principal in ZS’ San Francisco office and is a leading expert in new product commercialization and trends within the life sciences industry. Joe is a co-author of the ZS book “Key Account Management in Pharma & MedTech.” He advises a variety of life sciences manufacturers on how to effectively engage institutional customers, with an emphasis on design and implementation of partnerships and programs that go beyond traditional commercial activities.

  • Mike Moorman

    Mike Moorman is a principal in ZS’ Chicago office and leads the firm’s key account management practice. Mike serves on the board of directors for the Strategic Account Management Association and is the editor and a co-author of “Key Account Management in Pharma and Medtech.” Mike founded ZS’ B2B commercial strategy and transformation practice and has worked with more than 50 B2B organizations in more than 12 industries.