A Portion of Proceeds to Benefit The Creative Floor Awards Talent & Diversity Fund
LONDON, 3 February 2025 – The Creative Floor Awards is thrilled to announce the launch of its inaugural masterclass, “Where Did Your Advertising Go Wrong?” in partnership with Steve Hudson, founder of The Power of Advertising, a multi-award-winning Creative Director and Commercials Director with over 25 years of experience working at BMP DDB, BBH, and AMV BBDO. He has devised a foolproof blueprint process on how to create the best advertising in the world for anyone working in communications. This exclusive, in-depth seminar will dive into the common pitfalls of modern advertising and explore how to turn your campaigns around to achieve real-world impact.
The masterclass will be available from 10 February and is open to marketers, advertising professionals, creatives, production companies, and anyone passionate about the future of the industry.
In this seminar, Steve Hudson will provide expert insights on the most common mistakes in advertising, why they happen, and how to avoid them. With years of experience in the field, Steve will break down the biggest challenges that brands face and share actionable advice for creating more effective and engaging campaigns. Whether you’re an agency vet or a brand-side marketer, this masterclass promises to level up your advertising skills and budgets.
Key Takeaways Include:
• Identifying the crucial mistakes that hold back successful campaigns
• Real-life case studies of brands that turned their advertising around
• Actionable strategies for creating campaigns with real-world impact
• Understanding the balance between creativity, strategy, and results
A Commitment to Talent & Diversity:
In a unique twist, The Creative Floor Awards is donating a portion of the masterclass proceeds to its Talent & Diversity Fund. This fund was created to help empower underrepresented talent in the advertising industry, providing opportunities for those who need it most. The Creative Floor Awards is committed to not just celebrating excellence but also fostering diversity and inclusion in the world of healthcare advertising.
“If anyone feels anxious and overwhelmed with stress every time a project lands on their desk, this has been created for you. Steve has created a fool-proof blueprint of how to create world-class campaigns every time. Let the greatest be your teacher,” said Shaheed Peera, Founder of The Creative Floor Awards. “And even better, a portion of the proceeds will go directly to support emerging talent and diversity in advertising. It’s a win-win for both learning and giving back.”
Join the waiting list before its official launch to receive a Founding Members discount here: https://awards.thecreativefloor.com/masterclass
Not all awards are created equal. Let’s continue to shape the future of health and wellness creativity—together.
About The Creative Floor Awards
The Creative Floor Healthcare Awards was founded in 2014 by Shaheed Peera. The aim was to
help change the way award shows are run. Not only do the awards celebrate world-class creativity but also agency people (various roles), clients, and healthcare companies.
A proportion of profits raised go towards helping more diversity and untapped talent into health and wellness communication agencies. In 12 years, the Talent Fund and Diversity have raised over £200,000. Winners of the show decide who gets the money.
To visit the site, please go to: http://thecreativefloor.com/awards
For more information: Peter Beattie, Awards Director: awards@thecreativefloor.com
