The 48-Hour Film Project

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What do pharma marketers do with their “spare” time? Some may find themselves entering a prestigious competition and working two days straight to create a winning film. At least, that’s what the creative team at AbelsonTaylor did last year when they entered the 48-Hour Film Project competition in Chicago.

If you’re not familiar with this event, here’s the lowdown: This annual event pits filmmakers from 132 cities worldwide against each other to write, produce and edit an award-winning film in a single weekend. Winners from each city are judged at the project’s Filmapalooza year-end event, and top-ranked films go on to be screened at the Cannes International Film Festival.

All teams are given the same set of creative elements to work with in the film’s creation—a prop, a line of dialogue and a character, along with and a randomly selected genre (such as comedy, film noir, drama or romance—which AbelsonTaylor drew). The challenge is to incorporate each and every element into a short, four- to seven-minute film.

Seventy teams, including AbelsonTaylor’s Back 40 Productions, worked feverishly—writing the script, the music, editing, finalizing—and this team finished the film with 13 minutes to spare! Not only that, but their film, “It’s Elementary,” won for “Best Use of Character!”

So what do your teams do in their downtime? Are you creating a “Scene” as well? Contact and let us know. We’d love to share it with our readers.


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