Every industry has an elite. And this group is not necessarily the ones who make the most money or have the most responsibilities. They do not need to be in the ruling class. They just need to flat out rule. And that may be the perfect way to describe the 2018 PM360 ELITE (Exceptional Leaders, Innovators, Transformers, and Entrepreneurs) winners. People who just flat out rule.
Now in its fourth year, the PM360 ELITE 100 continues to recognize individuals and teams in the healthcare and life sciences industries who are making the most impact. The people, who throughout their career, have demonstrated an ability to not just thrive, but dominate. Who push to establish new firsts that become standards. Motivate others to follow in their footsteps. And show why they may someday be the ones running things—if they aren’t already.
Take for example, this year’s Uber ELITE winner. Dr. Anita Goel is the CEO of Nanobiosym Diagnostics, a company developing handheld diagnostic machines to identify HIV, Ebola, and a range of serious diseases in minutes. Her work represents the convergence of physics, nanotechnology, and biomedicine, and she is currently working to put Nanobiosym’s innovative system, Gene-RADAR, into use in some of the world’s poorest countries and depressed areas of developed countries.
You can hear how Dr. Goel will achieve that directly from her at this year’s ELITE Awards Party at Manhattan’s 230 FIFTH on Tuesday, July 10. The rest of the ELITE 100 will also be there, so read on to find out exactly why these people rule.
The ELITE Awards honors people in the following 17 categories:
Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader.
Entrepreneurs: Visionary risk-takers who develop new companies to answer unmet needs.
Transformational Leaders: People who change the way companies operate.
Patient Advocates: Those who make sure patients’ voices are heard and needs are met.
Disrupters: Fearless individuals who disrupt the status quo to revolutionize the industry.
Mentors: The role models others aspire to emulate.
PR Gurus: Communication experts who are masters at spreading news and good publicity.
Strategists: People with a sixth sense for what works—and the ability to predict what the industry needs to do to remain relevant.
Tech-know Geeks: Innovators who spearhead technological breakthroughs that reshape the industry.
Master Educators: People who revolutionize the way patients/doctors learn and absorb information.
Drug Research and Developers: The scientists, researchers, and clinical trial experts who are moving the industry forward.
Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.
Launch Experts: Marketers with significant success in bringing a new drug to market or in revitalizing markets for an older drug.
Digital Crusaders: Those who advance digital channel applications or platforms to transform marketing and/or company operations.
Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns.
Sales MVPs: Company sales leaders who do an outstanding job of building revenue and nurturing company growth.
Marketing Teams: Teams that have achieved great marketing success together as a group.
The 2018 ELITE Winners
Uber ELITE
Anita Goel, MD, PhD, Founder and CEO, Nanobiosym Diagnostics
Creative Directors
Nick Capanear, Executive Creative Director, GSW, a Syneos Health company
Lacey Jae Christman, Creative Director, Carling Communications
James Hackett, Creative Director, INVIVO Communications Inc.
Yoon K. Kang, Sr. Manager, Sr. Manager, LYRICA Marketing U.S. Marketing U.S., Pfizer
Brit Till, EVP, Executive Creative Director, The Bloc
Data Miners
Karthic Bala, Chief Data Officer, Condé Nast
Kevin Johnson, President, W2O marketeching
Scott Nesbitt, Chief Analytics, Insights & Strategy Officer, PatientPoint
Brian Reid, Managing Director, W2O Group
Anastasia Zamyshlyaeva, Co-Founder & Chief Architect, Reltio
Digital Crusaders
Ryad Ali, Head of Medical Digital Strategy, Novartis
Lyle Burling, Sr. Account Director, C3i Solutions
John Canevari, SVP, Director of Digital Experience and Technology, The Bloc
Ashleigh Chung, Client Partner – Global Marketing Solutions, Facebook
Annemarie Crivelli, Director, Digital Services Group, Cambridge BioMarketing
Gilberto Gil, Senior Manager, Consumer Marketing and Digital CoE, LEO Pharma Inc.
Kokil Tandon, Senior Manager, Value & Access, Amgen
Disrupters
Nancy Ibach, Consumer Director, U.S. Oncology Marketing, Merck & Co.
Tyler James, Senior Vice President, Video Production, Snow Companies
Rick Kates, Senior Director, Business Model Innovation, Johnson & Johnson Consumer Inc.
Mike Marett, Founder & CEO, Confideo
Darla Posey, Associate Director, Oncology Marketing, Novartis
Tara Vanderloo, Vice President, Customer Success, Sensei Labs
Risa Wexler, VP Media, Digital Chops, Innovation Sprint Lab, Pfizer Inc.
Drug Researcher and Developer
Ann Kwong, PhD, CEO, President, and Co-founder, Trek Therapeutics, PBC
Entrepreneurs
Edward C. Allegra, Chief Executive Officer & Co-founder, BioLum Sciences
Olivier Chateau, CEO and Co-founder, Health Union
Suresh Katta, Founder and CEO, Saama Technologies
Eric Peacock, Co-founder and CEO, MyHealthTeams
Brad Schaeffer, CEO, Founder, roz
Chris Schelling, CEO & Founder, Acer Therapeutics
Jim Weiss, Founder and CEO, W2O Group
Launch Experts
Kim Gariepy, Senior Director, Mydayis Commercial Lead, Neuroscience Division, Shire
Therese A. Heimbold, Senior Marketing Director, Galen US Incorporated
Frances Pascavage, Associate Director, Adjuvant Indication Lead, Novartis Oncology
Cherie Staats, Director, Managed Markets Marketing, Sunovion Pharmaceuticals, Inc.
Brenda Vujanic, COO, Benchworks
Ryan Wallace, Marketing Director, Glaucoma Franchise, Bausch + Lomb
Leaders of the Future
Carolyn Atchison, Director, Access, Pricing & Advocacy, ACADIA Pharmaceuticals Inc.
Luigi Camacho, Supervisor (Media Planning), Healix
Max Levin, Senior Product Manager, U.S. Marketing Brexpiprazole, Lundbeck LLC
Joseph Lyons, Senior Product Manager, HCP Marketing, Otsuka America Pharmaceutical, Inc.
Monica Nieves, Business Planning Leader, AstraZeneca
Taylor Porter, Account Supervisor, Benchworks
Marketing Teams
Eucrisa Cross Functional Team, Pfizer, Agency Partners: FCB, Carat, GCI
Genentech Multiple Sclerosis HCP Marketing, Genentech, Agency Partner: Heartbeat
Tresiba® Marketing Team, Novo Nordisk, Agency Partner: CultHealth
Master Educators
Sachin Makani, PhD, Scientific Director, Virgo Health
Mentors
Dan Guinipero, Director, Cardiovascular Marketing, Boehringer Ingelheim Pharmaceuticals, Inc.
Jim Pellettiere, Marketing Director, Amgen
Patient Advocates
The Takeda Oncology Patient Leadership Council, Takeda Oncology
PR Gurus
Emily Shirden, Partner, Midwest Health, Finn Partners
Sales MVPs
Angie Miller, Senior Vice President, Client Partnerships, MedThink, Inc.
Amy Pamus, Senior Vice President, Client Services, Carling Communications
Strategists
Eric Densmore, Senior Vice President, Account Director, AbelsonTaylor
Holly H. Henry, PhD, Chief Medical Officer, Klick Health
Kevin Holowicki, EVP, Managing Director, Spark Foundry
Chris Horvath, Director of Marketing, Prostate Cancer Franchise, Bayer Pharmaceutical
Traver Hutchins, Chief Growth Officer, PatientPoint
Garth McCallum-Keeler, Managing Partner, Chief Strategy Officer, Calcium
Jerrold McRae, Senior Manager, U.S. Marketing, Pfizer Inc.
Arvashni Seeripat, Director, Gilenya® Consumer & Patient Services Marketing, Novartis
Jess Seilheimer, SVP, Strategic Development, Intouch Solutions
Johanna Skilling, Head of Planning, Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company
Tech-know Geeks
Paul Kallukaran, EVP, Performance Analytics and Data Sciences, CMI/Compas
Greg Matthews, Managing Director, Healthcare Analytics Innovation, W2O
Jason Sankey, Technology Director Innovation, GSW, a Syneos Health company
Transformational Leaders
Rachel Berman, RD, General Manager, Verywell
Patricia Brown, Executive Director of Marketing, Merck & Co., Inc.
Faruk Capan, Founder and CEO, Intouch Solutions
John Ciccio, President, Skipta
Herm Cukier, CEO, BioDelivery Sciences
Joe DePinto, President, Cardinal Health Specialty Solutions
Jacki Dioguardi, Vice President of U.S. Commercial Business Technology Solutions, AbbVie
Jeffrey D. Erb, President, Healix
Lea Farstveet, Director, Marketing, Pfizer Inc.
Ken Freirich, President, Health Monitor Network
Sean Maenpaa, Director, Early Commercial Strategy, Novartis Oncology
Jennifer Mason, MPH, SVP, H.E.L.P (Health Education, Learning and Patient Support), Snow Companies
Linda Matthews, President, BioCare, Inc.
Jessica McCarthy, Vice President, Global Marketing & Communications, Singulex, Inc.
Jay Newman, Head of U.S. Market Access, Spark Therapeutics
Doug Noland, Head, Patient Experience, Astellas US
Kevin S. Paris, Director, Marketing Operations – SCRIPTs Department, Merck
Dan Renick, President, Precision Value & Health
Michele Schimmel, Director of Healthcare, Marina Maher Communications, RXMOSAIC
