In just its second year, the PM360 ELITE (Exceptional Leaders, Innovators, Transformers, and Entrepreneurs) is growing. We received nearly twice as many submissions as the previous year as the case was made for more than 500 people to be called ELITE. And while many of these people had remarkable stories and testimonials detailing their impact on the industry, it was up to us to determine who truly deserves that moniker.
So, it is with great pleasure that we present the PM360 ELITE 100. These 100 individuals and marketing teams represent some of the smartest and most accomplished members of our industry. They have helped to shape the industry as we know it today and they are the ones responsible for determining its future. Once again, we choose one individual, our Uber ELITE, who best meets that description. This year that honor belongs to Andrew L. Pecora, MD, Chief Innovation Officer and Vice President, Cancer Services, John Theurer Cancer Center at Hackensack University Medical Center, Hackensack, NJ.
Dr. Pecora will also serve as the keynote speaker at PM360’s annual ELITE Celebration where you can meet and network with some of the best individuals that the industry has to offer. This year’s celebration is on July 12th at the Top of The Standard Hotel in Manhattan’s Meatpacking District.
We also honor the ELITE in the following 16 categories:
Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader.
Entrepreneurs: Visionary risk-takers who develop new companies to answer unmet needs.
Transformational Leaders: People who change the way companies operate.
Patient Advocates: Those who make sure patients’ voices are heard and needs are met.
Disrupters: Fearless individuals who disrupt the status quo to revolutionize the industry.
Mentors: The role models others aspire to emulate.
Strategists: People with a sixth sense for what works—and the ability to predict what the industry needs to do to remain relevant.
Tech-know Geeks: Innovators who spearhead technological breakthroughs that reshape the industry.
Master Educators: People who revolutionize the way patients/doctors learn and absorb information.
Drug Research and Developers: The scientists, researchers, and clinical trial experts who are moving the industry forward.
Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.
Launch Experts: Marketers with significant success in bringing a new drug to market or in revitalizing markets for an older drug.
Digital Crusaders: Those who advance digital channel applications or platforms to transform marketing and/or company operations.
Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns.
Sales MVPs: Company sales leaders who do an outstanding job of building revenue and nurturing company growth.
Marketing Teams: Teams that have achieved great marketing success together as a group.
Dive in and learn what it takes to become ELITE.
The 2016 Elite Winners
Leaders of the Future
Joseph Ponzo, Head of Marketing, Pierre Fabre Pharmaceuticals Inc.
Drug Researcher and Developer
The REXULTI Marketing Team, Otsuka and Lundbeck