The 2016 PM360 Elite 100

In just its second year, the PM360 ELITE (Exceptional Leaders, Innovators, Transformers, and Entrepreneurs) is growing. We received nearly twice as many submissions as the previous year as the case was made for more than 500 people to be called ELITE. And while many of these people had remarkable stories and testimonials detailing their impact on the industry, it was up to us to determine who truly deserves that moniker.

So, it is with great pleasure that we present the PM360 ELITE 100. These 100 individuals and marketing teams represent some of the smartest and most accomplished members of our industry. They have helped to shape the industry as we know it today and they are the ones responsible for determining its future. Once again, we choose one individual, our Uber ELITE, who best meets that description. This year that honor belongs to Andrew L. Pecora, MD, Chief Innovation Officer and Vice President, Cancer Services, John Theurer Cancer Center at Hackensack University Medical Center, Hackensack, NJ.

Dr. Pecora will also serve as the keynote speaker at PM360’s annual ELITE Celebration where you can meet and network with some of the best individuals that the industry has to offer. This year’s celebration is on July 12th at the Top of The Standard Hotel in Manhattan’s Meatpacking District.

We also honor the ELITE in the following 16 categories:

Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader.

Entrepreneurs: Visionary risk-takers who develop new companies to answer unmet needs.

Transformational Leaders: People who change the way companies operate.

Patient Advocates: Those who make sure patients’ voices are heard and needs are met.

Disrupters: Fearless individuals who disrupt the status quo to revolutionize the industry.

Mentors: The role models others aspire to emulate.

Strategists: People with a sixth sense for what works—and the ability to predict what the industry needs to do to remain relevant.

Tech-know Geeks: Innovators who spearhead technological breakthroughs that reshape the industry.

Master Educators: People who revolutionize the way patients/doctors learn and absorb information.

Drug Research and Developers: The scientists, researchers, and clinical trial experts who are moving the industry forward.

Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.

Launch Experts: Marketers with significant success in bringing a new drug to market or in revitalizing markets for an older drug.

Digital Crusaders: Those who advance digital channel applications or platforms to transform marketing and/or company operations.

Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns.

Sales MVPs: Company sales leaders who do an outstanding job of building revenue and nurturing company growth.

Marketing Teams: Teams that have achieved great marketing success together as a group.

Dive in and learn what it takes to become ELITE.

The 2016 Elite Winners

Uber Elite

Andrew L. Pecora, MD, John Theurer Cancer Center at Hackensack University Medical Center

Leaders of the Future

Daniel J. Gandor, Takeda Pharmaceutical Company

Susan Lenderts, Innoviva, Inc.

Mitchell Medland, Jr., Pfizer

Liz Moore, AstraZeneca

Julie Niggle, Baxalta

Michelle Petroff, Fingerpaint

Janice Pringle, EMD Serono


Thad L. Bench, Sr., Benchworks

Susan Flinn Cobian, HYC Health

Nancy DeRobertis, MammoGRIP LLC

Dr. Mary Jo Gorman, Prosper Women Entrepreneurs Startup Accelerator

John Guarino, Guarino Haskins Market Access

Michael Heffernan, Collegium Pharmaceutical

Steven Krein, StartUp Health

Paul Magelli, Apervita

Mike Marett, Confideo, LLC

Quang Pham, Espero Pharmaceuticals

Benjamin & Brandi Preston, Kamie K Preston Hereditary Cancer Foundation

Sam Rajan, CoverMyMeds

Dr. Theodore F. Search, Skipta

Dora P. Shankman, Shankman Marketing & Media Resources, LLC

Jeff Tangney, Doximity

David Weingard, Fit4D

Transformational Leaders

Kathleen Barrett, Avant Healthcare

Nancy S. Berg, ISPOR

Robert Costa, Pfizer Inc.

Stephen Hoelper, MediSolutions

Matthew Howes, PALIO, an inVentiv Health company

Yolanda Johnson-Moton, Eli Lilly and Company

Chris Martini, PatientPoint

Jennifer Matthews, The Bloc

Saeed Motahari, Purdue Pharma L.P.

Jason Noto, Sunovion Pharmaceuticals, Inc.

Barbara Pantazopoulos, Baxalta, Inc.

Marci Piasecki, GSW, an inVentiv Health company

Charlene Prounis, Flashpoint Medica

Vince Rainsford, Medtronic

Lynn O’Connor Vos, ghg | greyhealth group

Deborah Waterhouse, GSK

Patient Advocates

Aaron Laxton,, Remedy Health Media & Criminal Justice Ministry

Martha Rhodes, Patient Advocate and Author


Meg Alexander, inVentiv Health Public Relations Group

Ryan Billings, AstraZeneca

Glen de Vries, Medidata Solutions

Dr. Joan Fallon, CUREMARK

Stu Libby, Zipdrug

Melissa Mackey, Novartis

Keith Pieper, Ferring Pharmaceuticals

Derek Rieder, AbbVie

Brenda Snow, Snow Companies

Jordan Tavenner, Cambridge BioMarketing

Jeffrey Wiltrout, PhD, PDR


Sander Flaum, Flaum Navigators

Lori Grant, Klick Inc.

Tamra Micco, Natrel

Georgette Pascale, Pascale Communications, LLC


Batisha Anson, Biosector 2, an inVentiv Health company

Richard Deede, Publicis Health Media

Drew Desjardins, Dudnyk

Joseph Ponzo, Head of Marketing, Pierre Fabre Pharmaceuticals Inc.

Amy L. Vining, BioScience Communications

Lane Wilson, Sanofi-Genzyme

Tech-know Geeks

David E. Kovalcik, DPX (The Companies of Dyventive, PharMethod, Xyvid)

Andrey Kulakevich, watzan LLC

Jason Levy, Saatchi & Saatchi Wellness

Rich Muser, Acorda Therapeutics

Michael Ryan, Xcenda

Master Educators

Angelo Carter, PharmD, Novo Nordisk Inc.

Sharon Hayes, IMPRINT Science/IntraMed

John Theobald, Healthcasts

Colleen Weyand, Merck

Steve Zlotnick, PharmD, Genentech

Drug Researcher and Developer

Bernhardt Zeiher, MD, Astellas

Data Miners

David Davenport-Firth, Ogilvy CommonHealth Worldwide

Dr. Susan Dorfman, CMI/Compas

Kelly Myers, 81qd

Jack Timko, MediMedia Managed Markets, an ICON plc Company

Launch Experts

Drew Fine, Galderma

Tom Hadley, Valeant Pharmaceuticals, Inc.

Gary J. Lewandowski, Depomed

Linda M. Richardson, Chimerix

Digital Crusaders

Jay Appel, Amgen

Martin Dubuc, Aptus Health

Chris Duffey, Sudler

Brendan Gallagher, Digitas Health LifeBrands

Jo Ann Saitta, Omnicom Health Group

Blake Schiller, AstraZeneca

Creative Directors

Laurie Bartolomeo, Dudnyk

Martin Canniff, Intouch Solutions

Steve Hamburg, Calcium

Stephen Neale, AbelsonTaylor

Barry Schmader, Elevate Healthcare Marketing

Chris Watson, Sentrix Health Communications

Sales MVPs

Michael Byrnes, Rx EDGE Pharmacy Networks

Ashik Desai, ContextMedia:Health

Lisa Pilla, RPh, Purdue Pharma L.P.

Marketing Teams

GenMed GI Marketing, Takeda Pharmaceuticals America, Inc.

The REXULTI Marketing Team, Otsuka and Lundbeck

The Saxenda Market Access Team, Novo Nordisk


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