A total of 99 winners were announced at the 2016 Cannes Lions Health. In the Pharma Lions, a total 582 entries submitted in the Pharma section, 52 Lions were awarded and Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Grand Prix. Then in the Health & Wellness Lions, 47 Lions were awarded, from a total of 2,023 entries and the Grand Prix went to London agency FCB Inferno’s “Project Literacy” for Pearson.
The Healthcare Agency of the Year was awarded to Medulla Communications, Mumbai, second to Langland, Windsor and third to McCann Health, Hong Kong. And Healthcare Network of the Year went to McCann Health, second to Publicis Healthcare Communications Group and third to Ogilvy Commonhealth Worldwide.
And finally, Special Awards were also announced, including the Grand Prix for Good—open to Gold Lion winning entries ineligible for a Grand Prix in their section and judged by members of the Pharma and Health & Wellness Juries—which went to “Manboobs” by Argentinian agency DAVID Buenos Aires for MACMA, focussed on breast cancer awareness.
Below is a list of all of this year’s winners.
Pharma Winners
Grand Prix
Title |
Client |
Product |
Agency |
BREATHLESS CHOIR |
PHILIPS |
SIMPLYGO MINI |
OGILVY & MATHER LONDON |
Gold
Title |
Client |
Product |
Entrant / Agency |
LAST WORDS |
INDIAN ASSOCIATION OF PALLIATIVE CARE |
PALLIATIVE CARE |
MEDULLA COMMUNICATIONS |
STUDENT |
PFIZER CORPORATION HONGKONG |
XALATAN |
MCCANN HEALTH HONG KONG |
PAINTER |
PFIZER CORPORATION HONGKONG |
XALATAN |
MCCANN HEALTH HONG KONG |
GAMEBOY |
PFIZER CORPORATION HONGKONG |
XALATAN |
MCCANN HEALTH HONG KONG |
PARKINSOUNDS |
TEVA NEUROSCIENCE |
INSTITUTIONAL |
HAVAS LIFE São Paulo |
THE NAZAR INITIATIVE |
ASTER HEALTHCARE |
HEALTHCARE |
MCCANN HEALTH HONG KONG |
Silver
Title |
Client |
Product |
Entrant / Agency |
TOUCHING DIABETES PATIENTS’ LIVES |
ASTRAZENECA |
AZ DIABETES PORTFOLIO |
OGILVY COMMONHEALTH UK LONDON |
BAD BARISTA |
TEVA UK |
DUORESP¨ SPIROMAX¨ |
DJM PAN UNLIMITED RICHMOND |
XIFAXAN HE |
SALIX PHARMACEUTICALS |
XIFAXAN 550MG |
CDM NEW YORK |
SLAM POETRY DANIEL |
NOVARTIS |
XOLAIR |
PUBLICIS LIFE BRANDS RESOLUTE LONDON |
LAST WORDS |
INDIAN ASSOCIATION OF PALLIATIVE CARE |
PALLIATIVE CARE |
MEDULLA COMMUNICATIONS |
HEALTHCARE |
HEALTHCARE |
HEALTHCARE |
LANGLAND WINDSOR |
AT HOME |
AT HOME |
AT HOME |
|
ANTI-RIVAL VACCINE |
BANDSPORTS |
CORPORATE IMAGE |
OGILVY BRASIL São Paulo |
THE CODE WORD |
BAYER |
CANESTEN |
J. WALTER THOMPSON HONG KONG |
BREATHLESS CHOIR |
Ê PHILIPS |
SIMPLYGO MINI |
OGILVY & MATHER LONDON |
REMEDIES FOR THE SOUL |
SEOUL FOUNDATION FOR ARTS AND CULTURE |
SEOUL FOUNDATION FOR ARTS AND CULTURE |
HS AD SEOUL |
THE NAZAR INITIATIVE |
ASTER HEALTHCARE |
HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
PARKINSOUNDS |
TEVA NEUROSCIENCE |
INSTITUTIONAL |
HAVAS LIFE São Paulo |
THE COLOR ALPHABET |
COLORADD |
|
MCCANN WORLDGROUP MADRID |
THIS BIKE HAS MS |
MS AUSTRALIA |
MS |
GREY MELBOURNE |
BRAINBAND |
SAMSUNG AUSTRALIA |
SAMSUNG BRAINBAND |
LEO BURNETT SYDNEY |
SEA HERO QUEST |
DEUTSCHE TELEKOM |
DEUTSCHE TELEKOM |
SAATCHI & SAATCHI LONDON |
SLUMS (HOUSING COLONIES FOR WORMS) |
GLAXOSMITHKLINE |
ZENTEL |
MEDULLA COMMUNICATIONS MUMBAI |
Bronze
Title |
Client |
Product |
Entrant / Agency |
BAD BARISTA |
TEVA UK |
DUORESP¨ SPIROMAX¨ |
DJM PAN UNLIMITED RICHMOND |
SLUMS (HOUSING COLONIES) FOR WORMS |
GLAXOSMITHKLINE |
ZENTEL |
MEDULLA COMMUNICATIONS |
“DONNA””” |
INSMED |
NTM DISEASE AWARENESS |
AREA 23 AN FCB HEALTH COMPANY |
“MARILYNN””” |
INSMED |
NTM DISEASE AWARENESS |
AREA 23 AN FCB HEALTH COMPANY |
“SUZANNE””” |
INSMED |
NTM DISEASE AWARENESS |
AREA 23 AN FCB HEALTH COMPANY |
PEE AGAINST THE LUTS WRONG DIAGNOSIS |
ASTELLAS PHARMA BRASIL |
PRODUCT LINE FOR UROLOGY |
TRIUNFO SUDLER BRASIL Campinas |
STICK ROCKIN’ ON |
BOEHRINGER INGELHEIM |
METACAM |
OGILVY COMMONHEALTH AUSTRALIA Sydney |
TON-TON VOICE SUMO |
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA |
REHABILITATION SERVICE |
DENTSU |
TOPOGRAPHICAL MODEL OF MS: 3D DISEASE SIMULATION APP |
A PRO-BONO COLLABORATION |
DISEASE EDUCATION |
HARRISON & STAR New York |
SLAM POETRY – DANIEL |
NOVARTIS |
XOLAIR |
PUBLICIS LIFE BRANDS RESOLUTE |
HEALTHCAREÊ |
HEALTHCAREÊ |
HEALTHCAREÊ |
LANGLAND WINDSOR |
AT HOME |
AT HOME |
AT HOME |
|
GAUCHER: VOLCANO |
SHIRE USA |
CLINICAL STUDY |
LANGLAND WINDSOR |
GAUCHER: WASP |
SHIRE USA |
CLINICAL STUDY |
LANGLAND WINDSOR |
GAUCHER: DRAGON |
SHIRE USA |
CLINICAL STUDY |
LANGLAND WINDSOR |
WASP |
SHIRE USA |
CLINICAL STUDY |
LANGLAND WINDSOR |
ADHD SYMPTOM STAMPS |
JOHNSON & JOHNSON |
CONCERTA |
MEDULLA COMMUNICATIONS MUMBAI |
THE CODE WORD |
BAYER |
CANESTEN |
J. WALTER THOMPSON HONG KONG |
STILL GOING STRONG |
BOEHRINGER INGELHEIM |
METACAM |
OGILVY COMMONHEALTH AUSTRALIA Sydney |
STILL ROCKIN’ ON |
BOEHRINGER INGELHEIM |
METACAM |
OGILVY COMMONHEALTH AUSTRALIA Sydney |
MOTHER’S LIPSTICK |
CHUGAI PHARMACEUTICAL |
DISORDER EDUCATION ACTIVITY |
DENTSU YOUNG & RUBICAM |
EYESCARE |
WEEK OF SIGHT |
HEALTH CARE |
FAMOUS BRUSSELS |
JJ-MAN |
A. MENARINI HONG KONG |
PRILIGY |
MCCANN HEALTH HONG KONG |
CONNECT PEN & NOTEBOOK |
OTSUKA PHARMACEUTICAL |
EDUCATION OF CRANIAL NERVE DISEASE |
TOPPAN PRINTING TOKYO |
REMEDIES FOR THER SOUL |
SEOUL FOUNDATION FOR ARTS AND CULTURE |
SEOUL FOUNDATION FOR ARTS AND CULTURE |
HS AD SEOUL |
BREATHLESS CHOIR |
PHILIPS |
SIMPLYGO MINI |
OGILVY & MATHER LONDON |
FORWARD THE CURE |
UHMPANG HOSPITAL FOUNDATION |
UHMPANG HOSPITAL FOUNDATION |
THE LEON BURNETT GROUP |
REFUNBILITATION CLINIC |
GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA |
REHABILITATION SERVICE |
DENTSU |
THIS BIKE HAS MS |
MS AUSTRALIA |
MS |
GREY MELBOURNE |
Health and Wellness Winners
Grand Prix
Title |
Client |
Product |
Entrant / Agency |
PROJECT LITERACY |
PEARSON |
PROJECT LITERACY |
OGILVY & MATHER LONDON |
Gold
Title |
Client |
Product |
Entrant / Agency |
X-RAY CASTS |
FONTERRA BRANDS |
ANCHOR MILK |
COLENSO BBDO AUCKLAND |
MANBOOBS |
MACMA |
BREAST CANCER AWARENESS |
DAVID BUENOS AIRES |
SURGEON TRYOUTS |
KURASHIKI CENTRAL HOSPITAL |
RECRUITMENT |
TBWA\HAKUHODO Tokyo |
WAYS IN CAMPAIGN |
UNITED HEALTHCARE |
HEALTH INSURANCE/CLAIM APP |
LEO BURNETT CHICAGO |
MISSING TYPE |
NHS BLOOD AND TRANSPLANT |
NATIONAL BLOODÊ |
ENGINE LONDON |
|
|
WEEK |
|
PROJECT LITERACY |
PEARSON |
PROJECT LITERACY |
FCB INFERNO LONDON |
BREATHLESS CHOIR |
PHILIPS |
SIMPLYGO MINI |
OGILVY & MATHER LONDON |
COLOR FOR THE COLORBLIND |
VALSPAR / ENCHROMA |
PAINT |
FCB CHICAGO |
Silver
Title |
Client |
Product |
Entrant / Agency |
DOCUSOL MAKE A NAPPY HAPPY |
TYPHARM |
DOCUSOL PEDIATRIC SOLUTION |
MCCANN HEALTH LONDON |
WHO THE F*CK |
PROCTOR & GAMBLE |
PEPTO BISMOL |
PUBLICIS NORTH AMERICA NEW YORK |
WANTS TO FOLLOW PEPTO ON TWITTER |
|
|
|
DON’T JUDGE. KISS. |
UNILIVER |
CLOSEUP TOOTHPASTE |
F.BIZ So Paulo |
SUGAR DETOX |
INTERMARCH |
INTERMARCH |
MARCEL PARIS |
PREMONITION |
CRUZ ROJA |
FIRST AID COURSES |
Y&R BUENOS AIRES |
|
ARGENTINA |
|
|
EXCEDRIN – THE MIGRAINE EXPERIENCE |
GSK CONSUMER HEALTHCARE |
EXCEDRIN MIGRAINE |
DDB REMEDY LONDON |
DARRYL |
CANSA (CANCER ASSOCIATION OF SOUTH AFRICA) |
CANSA |
FCB CAPE TOWN |
JABU |
CANSA (CANCER ASSOCIATION OF SOUTH AFRICA) |
CANSA |
FCB CAPE TOWN |
PARADISE HILL |
IT’S NOT OK |
DOMESTIC VIOLENCE AWARENESS |
FCB NEW ZEALAND AUCKLAND |
SURGEON TRYOUTS |
KURASHIKI CENTRAL HOSPITAL |
RECRUITMENT |
TBWA\HAKUHODO TOKYO |
LADYBALLS |
OVARIAN CANCER CANADA |
PUBLIC AWARENESS – OVARIAN CANCER |
GREY CANADA TORONTO |
THE BIKE HAS MS |
MS AUSTRALIA |
MS |
GREY MELBOURNE |
SEA HERO QUEST |
DEUTSCHE TELEKOM |
DEUTSCHE TELEKOM |
SAATCHI & SAATCHI LONDON |
#LEYDEMIERDA |
TERRITORIO DE ZAGUATES |
ANIMAL SHELTER |
GARNIER BBDO COMUNIDAD San Jos |
COLOR FOR THE COLORBLIND |
VALSPAR / ENCHROMA |
PAINT |
FCB CHICAGO |
Bronze
Title |
Client |
Product |
Entrant / Agency |
MOVING |
SAVANT |
FAABROGESIC |
J. WALTER THOMPSON ARGENTINA BUENOS AIRES |
EXCEDRIN THE MIGRAINE EXPERIENCE |
GSK CONSUMER HEALTHCARE |
EXCEDRIN MIGRAINE |
DDB REMEDY LONDON |
THE MIGRAINE EXPERIENCE |
GSK CONSUMER HEALTHCARE |
EXCEDRIN MIGRAINE |
WEBER SHANDWICK NEW YORK |
TOUCHABLE INK |
THAI SAMSUNG ELECTRONICSÊ |
TOUCHABLE INK |
J. WALTER THOMPSON BANGKOK |
|
/ THAI ASSOCIATION OF THE BLIND |
|
|
REWORD |
HEADSPACE |
REWORD WEB APPLICATION |
LEO BURNETT MELBOURNE |
THINKING OF… |
LIFETIME LATIN AMERICA |
BREAST CANCER AWARENESS |
TOTUMA COMMUNICATIONS & DESIGN BAY HARBOR ISLANDS |
PARKINSON’S NSW – THE LUCKY ONES |
PARKINSON’S NSW |
PARKINSON’S DISEASE |
J. WALTER THOMPSON SYDNEY |
LEARN IT YOUNG |
SCOUTS SOUTH AFRICA |
SCOUTS SA |
VELOCITY FILMS JOHANNESBURG |
OLD AGE |
THE SAMARITANS |
1 |
Y&R SHANGHAI |
SCHOOL BULLY |
THE SAMARITANS |
1 |
Y&R SHANGHAI |
STUDY STRESS |
THE SAMARITANS |
1 |
Y&R SHANGHAI |
TRANSGENDER |
THE SAMARITANS |
1 |
Y&R SHANGHAI |
RAT HOME |
THE SAMARITANS |
1 |
Y&R SHANGHAI |
AUCTIONEER |
TOBACCO FREE FLORIDA |
ANTI-TOBACCO |
ALMA DDB MIAMI |
REWORD |
HEADSPACE |
REWORD WEB APPLICATION |
LEO BURNETT MELBOURNE |
KEEP FARTS FUNNY |
MEREDITH’S MIRACLES COLON CANCER FOUNDATIONÊ |
COLOR CANCER AWARENESSÊ |
FCB CHICAGO |
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/ HUMANA |
/ INSURANCE |
|
YOU’RE ACCEPTED |
MINUS 18 |
LGBT YOUTH SUPPORT |
GPY&R MELBOURNE |
DIPPER CONDOMS |
TATA MOTORS |
DIPPER CONDOMS |
REDIFFUSION Y&R MUMBAI |
HOW IS YOUR BODY PERFORMING |
BUPA |
HEALTH TEST |
WCRS LONDON |
DREAMÊ |
EXPEDIA |
TRAVEL |
180LA SANTA MONICA |
ADVENTURES |
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DELIVERY |
UNITED HEALTHCARE |
HEALTH INSURANCE/CLAIM APP |
LEO BURNETT CHICAGO |
LUIS’ DREAM |
DORMIMUNDO / APEC |
MATTRESS / THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO |
OGILVY & MATHER MEXICO CITY |
HOW DO YOUÊ |
COORDOWN |
COORDOWN |
SAATCHI & SAATCHI NEW YORK |
SEE ME |
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BBDO NEW YORK |