Rebuilding Value—It’s Critical to Survival

While the pharmaceutical industry makes great strides toward innovating “silver bullet” therapies for various conditions, one hurdle is slowing them down—price. Although price has consistently been a sticking point for patients, physicians, and payers, prescription costs are facing increased scrutiny in an environment that demands more for less. We’ve heard President Trump’s shot across the bow—the demand to cut these costs. We know that it is anything but a simple process. It is now, however, critical to our industry’s survival.

“As an industry…biopharmaceuticals has not reformulated approaches to pricing strategies and the communications supporting those decisions as swiftly as they should,” states Meg Alexander, author of our cover feature, Avoid the Price Crisis. Read the story to glean insights that will not only help you to build value that communicates, but that also helps both your company and payers and most importantly, patients.

A similar challenge is rocking the world of risk/outcomes contracting. Typically, the eyes of various healthcare stakeholders, including pharmacies and medical directors, tend to glaze over at the mere mention of it. Since the process can be cumbersome and highly costly, it’s imperative to understand what value different types of payers look for and how this contracting can be designed to offer the value each seeks. See Risk/Outcomes Contracting Has Finally Arrived.

Along with everyone else in the healthcare industry, PM360 strives to improve our value to readers as well. And what is more valuable to our industry than creativity? It’s something our readers possess in abundance—and we have proof! Next month, our annual special supplement, The Greatest Creators, will feature the original artwork of the winner of our annual, one-of-a-kind, competition, on the cover. Stay tuned.

More value: Watch for our special ELITE Awards issue in May, which honors the industry’s top Entrepreneurs, Leaders, Innovators, and Transformers. Get ready to meet the individuals who, through talent and persistence, move healthcare forward each and every day. A special celebration is in the works for July that will give all of our readers a chance to meet and network with these extraordinary leaders. Keep an eye out for the details!


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