PulseCX (formerly Roska Healthcare) recently celebrated the launch of its new brand with two special events on the same day—one for work and one for play. First, the agency co-hosted a half-day seminar with Adobe Systems, Inc. focused on multi-social marketing strategy and execution for pharmaceutical companies—with an emphasis on digital content.
“The idea behind multi-social marketing is to create high-impact experiences that deliver functional and emotional value to the audience and support a positive customer journey,” explains Mike Adelman, Vice President of Marketing at Emergent BioSolutions, Inc. and the seminar’s keynote speaker. “Those experiences are essential to creating brand differentiation in today’s competitive markets.”
The PulseCX launch party followed the seminar, providing industry guests, media and staff the opportunity to experience the new brand, walk the red carpet and enjoy the festivities complete with paparazzi, live music, dancing and dinner. More than 100 guests and colleagues attended the celebration.
“These were two great events to celebrate a very special time in the company’s history,” says Jay Bolling, CEO of PulseCX. “We decided to combine a learning experience with a gala celebration to provide our guests multiple opportunities to learn, connect, share ideas, and have fun with us as our new brand takes off.”