PM360 Presents the 2024 Innovators

Established in 2012, PM360 introduced the first-ever issue focused entirely on our industry’s latest innovations. Categories explore every sector of the healthcare industry, from life sciences to marketing.

PM360 would like to welcome you to the new age of innovation with our illuminating Innovations Issue. This yearly special issue has served as your go-to guide for the most interesting advancements in our industry over the past 13 years, by featuring a focussed view of 11 different areas in healthcare.

Medical and pharmaceutical innovation is evolving at rapid rates. In past and coming issues, we’ve discussed how changes in the world—technological, political, or even medical (such as the COVID pandemic)—have driven a golden age of innovation by necessity. Led by a more supportive regulatory environment and artificial intelligence that could expedite drug development, this new era is introducing, reaching, and overcoming feats we have never seen.

This year, and well into the future, AI has broken the mold; transforming the way we see healthcare, and propelling revolutionary changes to our industry.

Larry Mickelberg—Co-Founder of Axonal.AI, an Agentic AI-driven service designed to significantly accelerate speed to market in the life sciences industry—said in an interview with PM360, “It’s hard to escape the activity and energy AI is generating across the business landscape in every sector; pharma is no exception […] There are a number of ways AI will accelerate life sciences commercialization. It will help in personalized content creation, automated campaign development, faster regulatory review processes, and the creation of sales enablement tools of all kinds.”

But it doesn’t end at commercialization and marketing. With the use of AI tools, healthcare practitioners (HCPs), researchers, and other industry heavy-hitters can personalize communications with patients, stay more involved with their patients’ medical journeys, and get to the root of care-without swaying their attention with tediously time-consuming tasks—improving patient health outcomes overall. Additionally, with unavoidable coming changes to the pharmaceutical and medical device markets—including price increases—AI and technology-driven innovations can help cut superfluous costs, further supporting access to care.

As innovation grows only more crucial, so does this guide. From hundreds of submissions, we picked the most game changing innovations you need to know about, across the following categories:

Artificial Intelligence

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: AI-Powered HCP Panels Redefining Training Excellence

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: IQVIA AI Assistant

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Axonal.ai

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Capestart’s MadeAi™ Platform, a GenAI-Enabled Solution for Literature Review

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Hyper-Automated AI (HAI)

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Imre Data Management System

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: LAICA RepAssist™

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Neural Networks for Hope: Engaging Stakeholders in the Fight Against Dravet Syndrome

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Paige Virchow 2 & 2G, Paige OmniScreen™ and Paige Alba™

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Swoop Piper

PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: Volta AF-Xplorer™

Clinical Trials

PM360 2024 Innovative CLINICAL TRIALS: BloqWeb

Consumer Tech and Wellness

PM360 2024 Innovative CONSUMER TECH & WELLNESS: Health Literacy Interactive Media Suite

PM360 2024 Innovative CONSUMER TECH & WELLNESS: Screen for Type 1 Campaign

PM360 2024 Innovative CONSUMER TECH & WELLNESS: XpertPatient.com 2.0

Core Business Processes

PM360 2024 Innovative CORE BUSINESS PROCESSES: Advanced Therapy Innovation Center and AT Connect

PM360 2024 Innovative CORE BUSINESS PROCESSES: Predictive Storytelling from Syneos Health Communications

Health Technology Non-Consumer

PM360 2024 Innovative HEALTH TECHNOLOGY NON-CONSUMER: Digital & Omnichannel Marketing Transformation

PM360 2024 Innovative HEALTH TECHNOLOGY NON-CONSUMER: Emotional Resilience VR Experience for Trainee Health Care Assistants

Life Sciences

PM360 2024 Innovative LIFE SCIENCES: Petauri MAx and Petauri Kinect

PM360 2024 Innovative LIFE SCIENCES: Predictive Adherence Audiences

PM360 2024 Innovative LIFE SCIENCES: Satellos Bioscience

Marketing Technology or Services

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: AT Activate

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: Audience Identity Manager® XR (AIM XR)

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: DeepIntent’s HealthFirst Vaccine Audiences

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: Increasing Patient Engagement Through the Power of Creativity

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: Innovating in HCP + DTC Marketing to Amplify Marketing Effectiveness and Increase Commercial Impact

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: INSPIRE™

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: MED Select®

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: NPI Linkage Empowering Provider-as-a-Person Intelligence

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: TEDAVI

PM360 2024 Innovative MARKETING TECHNOLOGY OR SERVICES: The Evolution of CMI Media Group’s Empower™ Operating System

Providers/Health Systems

PM360 2024 Innovative PROVIDERS/HEALTH SYSTEMS: HCP Pro Suite

Startups

PM360 2024 Innovative STARTUPS: Amino, a division of Calcium+Company

PM360 2024 Innovative STARTUPS: Courier Health

PM360 2024 Innovative STARTUPS: DxCheck.com

PM360 2024 Innovative STARTUPS: Pheast Therapeutics

PM360 2024 Innovative STARTUPS: STELLAR Knee: A Revolutionary Advancement in Total Knee Arthroplasty (TKA)

Sustainability

PM360 2024 Innovative SUSTAINABILITY: Sustainable Innovation: A Small Agency’s Big Impact in Healthcare Marketing

Telehealth/Telemedicine

PM360 2024 Innovative TELEHEALTH/TELEMEDICINE: Acurist.AI Moonshot Accelerator

These selections were meant to aid in your own innovation journey with potential partners, worthwhile offerings, and inspiring ideas that can help you stay ahead of the game in a world that has now made innovation—especially technological—one of its top priorities.

“Creativity is thinking up new things. Innovation is doing new things.”—Theodore Levitt

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