Established in 2012, PM360 introduced the first-ever issue focused entirely on our industry’s latest innovations. Categories explore every sector of the healthcare industry, from life sciences to marketing.
PM360 would like to welcome you to the new age of innovation with our illuminating Innovations Issue. This yearly special issue has served as your go-to guide for the most interesting advancements in our industry over the past 13 years, by featuring a focussed view of 11 different areas in healthcare.
Medical and pharmaceutical innovation is evolving at rapid rates. In past and coming issues, we’ve discussed how changes in the world—technological, political, or even medical (such as the COVID pandemic)—have driven a golden age of innovation by necessity. Led by a more supportive regulatory environment and artificial intelligence that could expedite drug development, this new era is introducing, reaching, and overcoming feats we have never seen.
This year, and well into the future, AI has broken the mold; transforming the way we see healthcare, and propelling revolutionary changes to our industry.
Larry Mickelberg—Co-Founder of Axonal.AI, an Agentic AI-driven service designed to significantly accelerate speed to market in the life sciences industry—said in an interview with PM360, “It’s hard to escape the activity and energy AI is generating across the business landscape in every sector; pharma is no exception […] There are a number of ways AI will accelerate life sciences commercialization. It will help in personalized content creation, automated campaign development, faster regulatory review processes, and the creation of sales enablement tools of all kinds.”
But it doesn’t end at commercialization and marketing. With the use of AI tools, healthcare practitioners (HCPs), researchers, and other industry heavy-hitters can personalize communications with patients, stay more involved with their patients’ medical journeys, and get to the root of care-without swaying their attention with tediously time-consuming tasks—improving patient health outcomes overall. Additionally, with unavoidable coming changes to the pharmaceutical and medical device markets—including price increases—AI and technology-driven innovations can help cut superfluous costs, further supporting access to care.
As innovation grows only more crucial, so does this guide. From hundreds of submissions, we picked the most game changing innovations you need to know about, across the following categories:
Artificial Intelligence
Clinical Trials
Consumer Tech and Wellness
Core Business Processes
Health Technology Non-Consumer
Life Sciences
Marketing Technology or Services
Providers/Health Systems
Startups
Sustainability
Telehealth/Telemedicine
These selections were meant to aid in your own innovation journey with potential partners, worthwhile offerings, and inspiring ideas that can help you stay ahead of the game in a world that has now made innovation—especially technological—one of its top priorities.