Innovation should not be confused with inspiration. Good—or even great ideas—are often not enough. It takes work and time to achieve innovation. It takes treating innovation as a dedicated practice instead of simply an often-used buzzword. The good news: This is something companies are starting to realize and implement. The even better news—for our readers at least—marketers are often the ones leading this charge within their organizations.

According to Gartner’s Innovation Survey 2019, 91% of marketers surveyed are leading and supporting innovation initiatives at their companies—and 29% say marketing is the only department within their company responsible for innovation. Respondents also emphasized that unless companies are dedicating actual time and staff to innovation, their returns on any such effort will be minimal. That is why more than half of the respondents (54%) assign employees specifically to innovation. And those 54% of respondents are also twice as likely to invest in high-risk initiatives compared to marketers who do not prioritize having employees focused on innovation (either fully or even partially).

Innovation does not happen without taking some risks. In fact, the No 1. barrier holding companies back from innovating is an organization’s resistance to risk, according to 46% of respondents. That’s why a good idea is often not enough. It takes people who can push for innovation and get things done. It is like author, philanthropist, and public speaker Sarah Ban Breathnach said, “The world needs dreamers and the world needs doers. But above all what the world needs most are dreamers that do.”

PM360’s 8th Annual Innovations Issue is filled with dreamers that do. As always, we asked the industry to send us their best and most recent innovations. And on the following 30 pages we detail all of our picks for the top innovators and innovations in six categories:

  • Companies (any organization developing new ways to push the industry forward)
  • Divisions (new sectors formed to address a particular problem facing the industry)
  • Startups (companies less than five years old pioneering new avenues in healthcare)
  • Products (software, apps, programs, and anything else designed to improve how those working in the industry do their jobs)
  • Services (compelling offerings that help the industry tackle new challenges)
  • Strategies (never-before-tried approaches that are changing how the industry operates)

We received hundreds of submissions in total, and after much debate our editorial staff selected the very best companies, offerings, and advancements that are helping those in our industry do their jobs better, which means offering improved experiences to the various healthcare stakeholders they seek to serve. These are 2019’s top dreamers that do.

2019 Most Innovative Companies

PM360 2019 Innovative Company AiCure

PM360 2019 Innovative Company Doximity

PM360 2019 Innovative Company Healthgrades

PM360 2019 Innovative Company HealthSTAR Communications

PM360 2019 Innovative Company Human Care Systems

PM360 2019 Innovative Company Intouch Group

PM360 2019 Innovative Company inVibe Labs

PM360 2019 Innovative Company Level Ex

PM360 2019 Innovative Company Medisafe

PM360 2019 Innovative Company Novocure

PM360 2019 Innovative Company physIQ

PM360 2019 Innovative Company Viseven

2019 Most Innovative Divisions

PM360 2019 Innovative Division ARIS of Publicis Health

PM360 2019 Innovative Division Marketing Operations Tracking System of Health & Wellness Partners, LLC

PM360 2019 Innovative Division Syneos One of Syneos Health

PM360 2019 Innovative Division Valuate Health Consultancy of Omnicom Health Group

2019 Most Innovative Products

PM360 2019 Innovative Product ARMADA from Beghou Consulting

PM360 2019 Innovative Product Better Day With RA from Omnicom Health Group

PM360 2019 Innovative Product ByTarget from CMI/Compas

PM360 2019 Innovative Product CongressVision from Heartbeat

PM360 2019 Innovative Product DIFA TV from Crossix

PM360 2019 Innovative Product Digital POC Solution from Semcasting

PM360 2019 Innovative Product Drug Efficacy and Patient Safety Analytics from Saama Technologies, Inc.

PM360 2019 Innovative Product Healthy Conversations from Verywell

PM360 2019 Innovative Product Linkt Location from Datacubed Health

PM360 2019 Innovative Product Max from HealthPrize Technologies

PM360 2019 Innovative Product MED Select from Bionical Solutions

PM360 2019 Innovative Product Medidata Rave Coder from Medidata, a Dassault Systèmes company

PM360 2019 Innovative Product Qollor from Watzan

PM360 2019 Innovative Product Smart Recommendations from MyHealthTeams

PM360 2019 Innovative Product TrialScope Engage Embedded from TrialScope

PM360 2019 Innovative Product TRINITY Forecasting Platform from TRINITY

PM360 2019 Innovative Product Unlimited from Rx EDGE Media Network

PM360 2019 Innovative Product WellBe from HandsFree Health

2019 Most Innovative Services

PM360 2019 Innovative Service AMP: Access for More Patients from CoverMyMeds and RxCrossroads by McKesson

PM360 2019 Innovative Service Benefit Source from Cardinal Health Sonexus Access and Patient Support

PM360 2019 Innovative Service Claritis Solution from Kantar

PM360 2019 Innovative Service Cognitive Core from Intouch Group

PM360 2019 Innovative Service Condition Explorer from Health Union

PM360 2019 Innovative Service FormularyDecisions Platform from Xcenda

PM360 2019 Innovative Service IntelliHealth HCP Engagement Sales Solution from Conduent

PM360 2019 Innovative Service MarketMatch for Advertisers from DeepIntent

PM360 2019 Innovative Service Patient Support Programs from Ashfield

PM360 2019 Innovative Service SiteCoach from PPD

2019 Most Innovative Startups

PM360 2019 Innovative Startup Aurochs Software

PM360 2019 Innovative Startup BloqCube Inc.

PM360 2019 Innovative Startup ClinicalBid

PM360 2019 Innovative Startup Drugviu

PM360 2019 Innovative Startup Komodo Health

PM360 2019 Innovative Startup Pharmafusion

PM360 2019 Innovative Startup QBFox Healthcomm

PM360 2019 Innovative Startup Solve.Care

2019 Most Innovative Strategies

PM360 2019 Innovative Strategy Chronicon from Healthline Media

PM360 2019 Innovative Strategy Global Field Force Augmented Reality Integration from Confideo Labs

PM360 2019 Innovative Strategy Health Video NewFront from Condé Nast Health

PM360 2019 Innovative Strategy Insight Incubator from VMS BioMarketing

PM360 2019 Innovative Strategy Moments of Care from Outcome Health

PM360 2019 Innovative Strategy Performance-Driven Medical Education from MedThink Communications

PM360 2019 Innovative Strategy The HealthFront from Publicis Health Media

PM360 2019 Innovative Strategy The Science of Motivating People to Change Health Behaviors from Syneos Health Communications

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