JUICE Pharma Worldwide
“Reroute Migraine Relief”
In the debilitating condition of migraine, an unbranded, prelaunch campaign needed to convey a distinct and meaningful story that would prepare the market for the launch of a new treatment with an unconventional administration.
“Reroute Migraine Relief” brought to life the inherent complexity of the disease in a unique and impactful way by working with artist Ed Fairburn who combined portraiture with intricate maps. Provocative language questioned the wisdom of reliance on oral medications for a condition that is often associated with nausea and other gastrointestinal complications.
Despite the noise in the market and the many options, “Reroute Migraine Relief” drew attention to the fact that work still needs to be done to ensure every person with migraine gets the relief they need.