PM360 Announces Winners of 2018 Pharma Choice Awards

Press Release

For Immediate Release

Contact:
Andrew Matthius
PM360
646-300-8113

PM360 Announces Winners of 2018 Pharma Choice Awards

The Only Healthcare Creative Awards Voted on by the Industry

NEW YORK, NY, January 17, 2019:  PM360, a leading health-marketing industry trade magazine, announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 14 categories: Animal Health, App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. The 42 winners are featured in the January 2018 issue of PM360. And can be viewed online at www.pm360online.com/2018-pm360-pharma-choice-award-winners.

These 10th annual awards are the only in the industry that allow everyone who works in the industry to have a say in who wins. All submissions for the awards are placed online where everyone can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year’s winners.

“For 10 years now, our Pharma Choice Awards have given all of the marketers in this industry a chance to recognize what they consider to be the best work being done by their colleagues,” said Anna Stashower, CEO/Publisher, PM360. “We are thrilled to not only recognize the great work the industry is doing, but to also provide this opportunity to allow the people who create that very work a voice in deciding who is worthy of being honored.”

A Gold, Silver, and Bronze award is given to the top three vote-getters in each of the 14 distinct categories. Additionally, the overall top three vote-getters receive special recognition by appearing on the cover of the January 2019 issue. This year the top honors went to Elevate Healthcare and DePuy Synthes for their “A World of Plating Solutions” Professional Campaign winner, Concentric Health Experience and Sage Therapeutics for their Silence Sucks DTC/DTP campaign, and AbelsonTaylor and Avanos for their “COOLIEF* Commercial” in the Video category.

This year’s PM360 Pharma Choice winners are:

Animal Health

gold: “Mirataz® (mirtazapine transdermal ointment) ‘Fred’ Launch Campaign” for KindredBio. Agency: SCOUT Marketing

Animal Health 

silver: “The Cat Rap” for Best Friends Animal Society. Agency: Saatchi & Saatchi Wellness, New York

Animal Health 

bronze: “Mobility Makes Life Remarkable” for American Regent Animal Health. Agency: Stephens & Associates

App

gold: “Making Virtual a Reality” for Regeneron. Agency: Intouch Solutions

App

silver: “HealthVoyager” for Boston Children’s Hospital. Agency: Klick Health

App

bronze: “MNG Health Media Hub” from MNG Health

Consumer Website

gold: “Asthma Insider” for Sanofi Genzyme and Regeneron. Agency: MicroMass Communications, Inc.

Consumer Website

silver: “COOLIEF* Website” for Avanos. Agency: AbelsonTaylor

Consumer Website

bronze: “It’s Time To Fight Back” for Bristol-Myers Squibb. Agency: Calcium

DTC/DTP

gold: “Silence Sucks” for Sage Therapeutics. Agency: Concentric Health Experience

DTC/DTP

silver: “PROMACTA Pediatric Starter Kit” for Novartis. Agency: The Bloc

DTC/DTP

bronze: “ZEJULA My Way Patient Support Program” for Tesaro. Agency: MicroMass Communications, Inc.

Multichannel

gold: “A Beautiful Pair” for Regeneron. Agency: Intouch Solutions

Multichannel

silver: “Disease Awareness Campaign” for Sage. Agency: ICON plc

Multichannel

bronze: “Complete Patient Approach” for Novartis. Agencies: DiD and Propeller Communications

Philanthropic

gold: “East Africa Dairy Development Project” for Heifer International. Agency: AbelsonTaylor

Philanthropic

silver: “Threads of Hope” for JDRF/Indiana. Agency: Avant Healthcare

Philanthropic

bronze: “Mere Mortals” for Coverage Coalition. Agency: Entrée Health

Professional Campaign

gold: “A World of Plating Solutions” for DePuy Synthes. Agency: Elevate Healthcare

Professional Campaign

silver: “High-5” for Mist Pharmaceuticals. Agency: Concentric Health Experience

Professional Campaign

bronze: “The Re-think MBC Kisqali HCP Campaign” for Novartis Pharmaceuticals. Agency: Biolumina

Professional Website

gold: “Help put colorectal cancer behind us” for Genentech. Agency: Calcium

Professional Website

silver: “INBRACE Support Program” for Neurocrine. Agency: ICON plc

Professional Website

bronze: “Critical Mission” for Tetraphase Pharmaceuticals. Agency: RevHealth

Sales Aid

gold: “TREMFYA Mixed-Media VR Episodes – LIVE IN MY SKIN” for Janssen Pharmaceuticals. Agencies: Confideo Labs and Xavier Creative House

Sales Aid

silver: “VIBATIV Core Visual Aid” for Theravance Biopharma. Agency: Evoke

Sales Aid

bronze: “Complete Patient Approach” for Novartis. Agencies: DiD and Propeller Communications

Self-promotion

gold: “The Unifying Effect” from Dudnyk

Self-promotion

silver: “The Right Medical Specialist Will See Your Brand Now” from Skipta

Self-promotion

bronze: “Where it All Comes Together” from Excitant Healthcare Advertising

Social Media

gold: “MACI Social Media Campaign” for Vericel. Agency: AbelsonTaylor

Social Media

silver: “My ITP Life” for Novartis. Agency: The Bloc

Social Media

bronze: “Voices of MPN Ask an MPN Expert Facebook Live” for Incyte. Agency: Cadient, a Cognizant Company

Unbranded

gold: “The Wrestler” for Novartis Pharmaceuticals. Agency: Klick Health

Unbranded

silver: “Silence Sucks” for Sage Therapeutics. Agency: Concentric Health Experience

Unbranded

bronze: “Celgene ‘Chemosaurus’” for Celgene Corporation. Agency: NAVICOR

Variety (Interactive Tool and Podcast Series)

gold: “ALSPathways Interactive Tool and Podcast Series” for Mitsubishi Tanabe Pharma America. Agency: HCB Health

Variety (Integrated Campaign)

silver: “Hearing Voices of Support” for SARDAA – Schizophrenia and Related Disorders Alliance of America. Agency: The Bloc

Variety (Interactive Conference Experience)

bronze: “Merck Pneumococcal Past, Present, and Future Augmented Reality Conference Experience” for Merck. Agency: JUICE Pharma Worldwide

Video

gold: “COOLIEF* Commercial” for Avanos. Agency: AbelsonTaylor

Video

silver: “A Beautiful Pair” for Regeneron. Agency: Intouch Solutions

Video

bronze: “Having the Talk” for AMAG Women’s Health Team. Agency: Avant Healthcare

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About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

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