PM360 Announces Winners of 2017 Pharma Choice Awards

Press Release

For Immediate Release

Contact:
Andrew Matthius
PM360
646-300-8113

PM360 Announces Winners of 2017 Pharma Choice Awards

The Only Healthcare Creative Awards Voted on by the Industry

NEW YORK, NY, January 18, 2018:  PM360, a leading health-marketing industry trade magazine, announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 13 categories: App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Print Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. The 39 winners are featured in the January 2018 issue of PM360. And can be viewed online at www.pm360online.com/2017-pm360-pharma-choice-award-winners.

The PM360 Pharma Choice Awards, now in its ninth year, are the only industry awards that recognize outstanding achievement and creativity in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions are placed online where anyone in the industry can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year’s winners.

“The best way to determine the most imaginative life sciences marketing campaigns from the past year is by letting every single one of the people who worked on these campaigns have a say in who wins,” says Anna Stashower, CEO and Publisher of PM360. “In the end, talent will recognize talent, and the winners end up with more than just a trophy—they get the respect of their peers.”

A Gold, Silver, and Bronze award is given to the top three vote-getters in each of the 13 distinct categories. Additionally, the overall top three vote-getters receive special recognition by appearing on the cover of the January 2018 issue. This year the top honors went to Sunovion Pharmaceuticals’ “LATUDA Patient Builder IVA” App done with AbelsonTaylor; Takeda Pharmaceuticals and Lundbeck USA’s “Lighter Blue” Social Media campaign done with Klick Health and McCann HumanCare; and Avanir Pharmaceuticals’ “GenWhy” DTC/DTP campaign done with precisioneffect.

This year’s PM360 Pharma Choice winners are:

App

gold: “LATUDA Patient Builder IVA” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

App

silver: “Making Virtual a Reality” for Regeneron. Agency: Intouch Solutions

App

bronze: “ASSURE Program™ Local Care Center App” for Otsuka America Pharmaceutical, Inc. Agency: MediMedia Managed Markets, an ICON plc Company

Consumer Website

gold: GAMUNEX-C “More to You” Patient Website for Grifols. Agency: SCOUT Marketing

Consumer Website

silver: “Mederma® Consumer Website” for Merz North America. Agency: Excitant Healthcare Advertising

Consumer Website

bronze: “PBA Info Hand Print Website” for Avanir Pharmaceuticals. Agency: AbelsonTaylor

DTC/DTP

gold: “GenWhy” for Avanir Pharmaceuticals. Agency: precisioneffect

DTC/DTP

silver: “Control That Liberates” for Strongbridge Biopharma. Agency: Calcium

DTC/DTP

bronze: Firazyr “Mantra” for Shire. Agency: Dudnyk

Multichannel

gold: “Precisely Focused INGREZZA HCP Campaign” for Neurocrine Biosciences. Agency: JUICE Pharma Worldwide

Multichannel

silver: “eyelove” for Shire. Agency: Digitas Health

Multichannel

bronze: “ALS Pathways” for Mitsubishi Tanabe Pharma America. Agency: HCB Health

Philanthropic

gold: “Can’t Silence a Cure for AIDS” for The Research Foundation to Cure AIDS. Agency: Havas Life New York

Philanthropic

silver: “Even a Trace Can Be Deadly Campaign” for Food Allergy Research & Education (FARE). Agency: Patients & Purpose

Philanthropic

bronze: “Garden in the City Gala” for Wellness House. Agency: Core-Rx Communications

Professional Print Campaign

gold: “Meet Your Match” for Flexion Therapeutics. Agency: Dudnyk

Professional Print Campaign

silver: “Legendary Survival / Unicorns Among Us” Campaign for Novartis. Agency: Harrison and Star

Professional Print Campaign

bronze: “MAXFRAME Success in 3-D” for Depuy Synthes, a J&J Company. Agency: Elevate

Professional Website

gold: “Turning the Tables on PPP” for Strongbridge Biopharma. Agency: Calcium

Professional Website

silver: “Opioid IQ” for Collegium Pharmaceutical, Inc. Agency: Concentric Health Experience

Professional Website

bronze: “TresibaPro.com: Promotional Launch & Evolution” for Novo Nordisk Inc. Agencies: closerlook, inc. & Underscore Marketing LLC

Sales Aid

gold: “ADASUVE Agitation De-escalation” for Galen US. Agency: Elevate

Sales Aid

silver: “MAX Impact” for Becton, Dickinson and Company. Agency: Purohit Navigation

Sales Aid

bronze: “Ferring Reproductive Health Franchise VR Sales Aids” for Ferring Pharmaceuticals. Agency: Confideo Labs

Self-promotion

gold: “Making Medicine Matter.” Agency: Concentric Health Experience

Self-promotion

silver: “On the Moove in 2017.” Agency: Calcium

Self-promotion

bronze: “Welcome to the Jungle.” Agency: Elevate

Social Media

gold: “Lighter Blue” for Takeda Pharmaceuticals and Lundbeck USA. Agencies: Klick Health and McCann HumanCare

Social Media

silver: “Sunovion Corporate Twitter Channel” from Sunovion Pharmaceuticals

Social Media

bronze: “#MyEpilepsyHero” for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

Unbranded

gold: “Be Vocal: Speak Up for Mental Health” for Sunovion Pharmaceuticals Inc. Agency: Biosector 2

Unbranded

silver: “You Don’t Know Jack About MS®: Webisode: How I told My Family about My MS Diagnosis” for Teva Pharmaceuticals. Agency: RXMOSAIC

Unbranded

bronze: “Keep Her Awesome” for Symbiomix, LLC (a Lupin Company). Agency: W2O Group

Variety (HCP Engagement)

gold: “Brovana HCP PageGrabber” for Sunovion. Agency: Heartbeat

Variety (Conference Marketing)

silver: “A Booth Experience to Remember” for Shire Mydayis. Agency: Intouch Solutions

Variety (Artificial Intelligence)

bronze: “mBC | With Watson” for Pfizer Oncology. Agency: ghg | greyhealth group

Video

gold: “An Original Take on ADHD in Children and Teens” for Shire. Agency: Intouch Solutions

Video

silver: “Biopharmaceutical Mixed Media VR Manufacturing Tour” for Boehringer Ingelheim. Agency: Confideo Labs

Video

bronze: “Birthday Party” for Pfizer. Agency: ghg | greyhealth group

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About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

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