Press Release
For Immediate Release
Contact:
Andrew Matthius
Associate Editor, PM360
Andrew.Matthius@pm360online.com
PM360 Announces 2014 Trailblazer Award Finalists
Top Healthcare Talent, Companies and Brand Champions to be Honored September 18th
NEW YORK, NY, August 20, 2014–The finalists are in for the sixth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical industry’s most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers and brand managers representing the best the industry has to offer.
“We are proud to announce that we received our biggest response yet to our call to entries with double the number of submissions we received last year,” says Anna Stashower, CEO and Publisher of PM360. “Our judges had a difficult time narrowing the field down to just a select group of finalists.”
The award finalists are selected by the PM360 editorial board, which is comprised of some of the most forward-thinking leaders in their respective fields.
“This year’s finalists have proven that the industry is up for the challenge of adapting to the changing healthcare environment by delivering real solutions to change outcomes,” adds Stashower. “All of the obstacles they faced this year have only sharpened their skills—and we are privileged to honor their achievements.”
To reach the finalist phase, companies must show achievement in various areas including innovation, talent development and social responsibility. Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on September 18th, 2014.
Montel Williams, a patient advocate and U.S. Navy and Marine veteran, will be the keynote speaker. He will describe his journey to help form NeuroHabilitation Corporation with scientists from the University of WI and partner with the U.S. Army on a new medical device currently in clinical trials that may help soldiers suffering from traumatic brain injury.
“I am excited to be part of the group that is attempting to bring this groundbreaking device to market,” says Williams. “It has the potential to help people overcome debilitating neurological symptoms that are caused by disease or trauma and improve their overall quality of life.”
PM360 is also proud to announce that Ron Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide, is the 2014 Lifetime Achievement Award Recipient.
Tickets can be purchased by visiting www.pm360trailblazerawards.com/tickets. For more information about tickets, contact Andrew Matthius at 646-300-8113 or andrew.matthius@pm360online.com.
You can also follow the awards live on Twitter at www.twitter.com/pm360online.
The Finalists Are:
MARKETER OF THE YEAR
Carey Kelson, Product Director, U.S. Ocular Surface Health and Ocular Nutrition, Alcon
Lindsay Luke, Executive Director, Professional Alliances, Celgene
Steven Millerman, CEO, Prime Access
Roman Pichler, Global Senior Marketing Manager, Baxter
Adelle Walker, Marketing Director, Allergan Medical Dermatology
COMPANY OF THE YEAR FINALISTS
COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
AbbVie
Bayer HealthCare
Eli Lilly and Company
COMPANY OF THE YEAR: MEDICAL DEVICE
Medtronic, Inc.
St. Jude Medical
Stryker
COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
Cubist Pharmaceuticals
FORUM Pharmaceuticals
Promius Pharma
COMPANY OF THE YEAR: ADVERTISING AGENCY
Intouch Solutions
Klick Health
Ogilvy CommonHealth Worldwide
The CementBloc
COMPANY OF THE YEAR: SUPPLIER/VENDOR
Avant Healthcare
CMI/Compas
Health Monitor Network
LDM Group
PM360’s LIFETIME ACHIEVEMENT AWARD RECIPIENT
Ron Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide
PM360’s 2014 TRAILBLAZER BRAND CHAMPION AWARD WINNERS
Autoimmune: Nick Ferrara of Janssen Biotech for Stelara
Cardiology: Misty Nail, Associate Director, New Commercial Channels, Novartis Pharmaceuticals Corporation
Central Nervous System: Crystal Friend of Acorda Therapeutics, Inc. for the Epilepsy Disease-State Awareness Initiative
Dermatology: Adelle Walker, Marketing Director, Allergan Medical Dermatology
Diabetes/Metabolic Disorders: Jon DeBoer of Eli Lilly for Humulin R U-500
Gastrointestinal: Mike Cvijanovich of Entera Health for EnteraGam
Hematology/Oncology: Kes Kotani of Baxter for Advate
Infectious Disease: Jasper Beard of ViiV Healthcare
Innovation: Carrie Schaal, Commercial Training & Development Group Commercial Lead, Innovation, Genentech
Managed Markets: Charles Hampsey, Associate Director, Customer Marketing, Eisai (currently Director, Payer Marketing at Bayer Healthcare)
Medical Device/Diagnostics: Sylvia Bartley BSc, Hons; PhD of Medtronic for Deep Brain Stimulation (DBS) Procedure Workflow Analysis iPad Application
Men’s Health: Kelly Marie Young of Eli Lilly
Ophthalmology: Jason Menzo of Nicox Ophthalmic Diagnostics
Pain/Inflammation: Jonathan Kuhn, Senior Director, Global & Brand Marketing, Acorda Therapeutics
Respiratory: Stephanie Tsolakis of Teva Respiratory for QVAR
Women’s Health: Mary Claire Kenworthy of Avion Pharmaceuticals for the Prenatal Products Portfolio
INITIATIVE FINALISTS
APP
MyHizentra Infusion Manager App (CSL Behring, 23K Studios)
ResearchShare (JTE Multimedia)
Respimat Inhalation Demonstrator and Mobile App (Boehringer Ingelheim, Bang & Olufsen Medicom)
Seprafilm Virtual Training Tool (Sanofi Biosurgery, Inhance Digital)
The KidneyAPPetite App (Sanofi, Intouch Solutions)
CONSUMER WEBSITE/ONLINE INITIATIVE
A Bright Idea: PillCamCrohns.com (Given Imaging LTD, Intouch Solutions)
Gilenya.com (Novartis, FCB Health)
Rapaflo—Listen to Your Prostate Website (Actavis, Havas Lynx)
Remedy’s Live Bold Live Now Empowerment Initiative (HealthCentral, Remedy Health Media)
Rosacea Concierge (RosaceaConcierge.com) (Bayer HealthCare, Brightworks Interactive Marketing)
CORPORATE CAMPAIGN
Alkermes “Your Challenge is Our Challenge” (Alkermes Pharmaceuticals, Palio+Ignite)
Amgen Biotechnology’s Corporate Campaign (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)
“Consider Yourself Warned” Pancreatic Cancer Campaign (Celgene, The CementBloc)
“Masters of Detection” (CardioNet, Calcium USA)
NDC “Transforming Concepts Into Reality” (NDC, Dudnyk)
CRM INITIATIVE
Alme for Healthcare (Next IT)
Faces of Celiac (Quest Diagnostics, CDMiConnect)
Medtronic Sacral Neuromodulation with the Interstim System: “The Medtronic Exchange”
(Medtronic, Ogilvy CommonHealth WorldWide)
Unbranded Speak From The Heart (Gilead Sciences, Phreesia)
Yervoy Be Heard. It’s Time to Talk Options. (Bristol-Myers Squibb, MRM//McCann)
DTC CAMPAIGN
Faces of Celiac (Quest Diagnostics, CDMiConnect)
Happy Fuel “Live In The Happy” (The CementBloc)
HUMIRA at Work (AbbVie, Publicis Kaplan Thaler)
“HEY MS, Take This!” (Novartis, FCB Health)
Latuda DTC Campaign (Sunovion Pharmaceuticals, JWT)
DTP CAMPAIGN
BFC’s Women’s Night (Brooklyn Free Clinic, CDMiConnect)
Children’s ZYRTEC® Seasonal Allergies PhreesiaPad Campaign & MD&Me program (McNeil Consumer Products, Phreesia)
InPlace Patient Campaign (Zest Anchors, ParkerWhite Brand Interactive)
Kadcyla Symmetry (Genentech, Sudler & Hennessey)
Qsymia® Campaign (Vivus, Inc., Phreesia)
EMR PROGRAM
Game Changing Impact of Pharmaceutical Big Data Analytics (Strategic Research Insights)
Merck Vaccines Population Health Collaboration (Merck, Practice Fusion)
PDR BRIEF (4th Channel, A PDR Network Company)
HCP EDUCATION
Getting Straight to the Point at the World Diabetes Congress (Novo Nordisk, Biosector 2)
IPI-145 Disease Awareness Campaign (Infinity Pharmaceuticals, LehmanMillet)
KnowMore (Abbott Vascular, Palio+Ignite)
“Master of Elusion” (AbbVie, Area 23)
Respimat Inhalation Demonstrator (Boehringer Ingelheim, Bang & Olufsen Medicom)
INTERACTIVE MARKETING PROGRAM
Ampyra “Have The Talk” (Acorda Therapeutics, Flashpoint Medica)
Cubicin iPad App (Cubist Pharmaceuticals, Dudnyk)
Levemir (Novo Nordisk, Physicians Interactive)
NUEDEXTA® “Do your patients cry or laugh for no apparent reason?” Interactive Visual Aid (Avanir Pharmaceuticals, Van Deusen & Levitt Associates, Inc.)
Sanofi Knee 360 (Sanofi, Inhance Digital)
MULTI-CULTURAL CAMPAIGN
Besito: How A Little Kiss Rekindled The Love For Caladryl Among Latina Moms In The U.S. (Valeant Pharmaceuticals, XL Alliance)
CMS Medicare Hispanic Outreach Program (Center for Medicare/Medicaid Services, Sensis)
Hypertension US Hispanic Campaign (Novartis, Prime Access)
Multiple Myeloma in the African American Community (Millennium Pharmaceuticals, Snow Companies)
Sabado Gigante’s Ritmo y Dieta (Boehringer Ingelheim, Republica)
PATIENT/CONSUMER EDUCATION
Asante Solutions SNAP Insulin Pump Video-In-Print Patient Education Brochure (Asante Solutions, DePirro/Garrone, Vpak Media)
HIV Answers Program and Awareness Campaign (Gilead Sciences, Digitas Health LifeBrands)
NHF Steps For Living Video (The National Hemophilia Foundation (NHF), AXON Communications)
“No Celebrities” (National Organization For Rare Diseases (NORD), Area 23)
“Reach Your Motential” (Movember, Area 23)
PAYER ACCESS PROGRAM
Belviq for chronic weight management (Eisai, Palio+Ignite)
Biotechnology by Amgen: It’s in our DNA (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)
Crestor Cost & Coverage Platform (AstraZeneca, The Access Group)
Pradaxa E-zine Series: Winning With Confidence (Boehringer Ingelheim, The Access Group)
Pre-POA/POA Execution Workshop (Novo Nordisk, Entrée Health, Todd Street Productions, Inc.)
Persistence/Adherence Program
Alme for Healthcare (Next IT)
Avastin CARES (Genentech, CDMiConnect)
Crestor Augmented Adherence Program: SMS e-Savings Text Service (AstraZeneca, PSKW)
Gammagard Patient Support Program Welcome Kit (Baxter, Intouch Solutions)
Zubsolv RISE-A Comprehensive Patient Support System (Orexo US, Inc., ICC Lowe)
PHARMACY CAMPAIGN
Improving Diabetes Care in the Pharmacy (Novo Nordisk, BrainWorks Communications)
Merck Adult Vaccination Program (Merck, JUICE Pharma Worldwide)
Restasis Solutions at the Shelf Program (Allergan, Rx Edge Pharmacy Networks, Beacon Healthcare Communications)
POINT OF CARE
Patient Education Exam Room Tablet (ContextMedia:Health)
Prevnar 13® Pneumococcal Pneumonia Campaign (Pfizer, Phreesia)
Secure Rx (MediScripts)
SermoSolves (Sermo)
Unbranded Speak From The Heart (Gilead Sciences, Phreesia)
PR CAMPAIGN
Alme for Healthcare (Next IT)
Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness (Duchesnay USA, Makovsky)
“No Celebrities” (National Organization For Rare Diseases (NORD), Area 23)
Roche TCRC Inauguration and Scientific Symposium (F. Hoffman-La Roche Ltd, AXON Communications)
PRODUCT LAUNCH
Bethkis Launch Campaign (Cornerstone Therapeutics, Sentrix Health Communications)
Ignited We Stand (Celgene, The CementBloc)
Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness (Duchesnay USA, Makovsky)
iovera° Beauty Global Launch (myoscience, Inc., Hypertonic)
Zubsolv Product Launch (Orexo US, Inc., ICC Lowe)
PROFESSIONAL CAMPAIGN
Aggrenox (Boehringer Ingelheim, Physicians Interactive)
Combivent Respimat “With a Twist” (Boehringer Ingelheim, Sentrix Health Communications)
Endometrin – “Purse-ready Progesterone” Ad (Ferring Pharmaceuticals, Sudler & Hennessey)
Humulin R U-500 “Stuck” Campaign (Eli Lilly, GSW)
“We Need U” Campaign (Brooklyn Free Clinic, CDMiConnect)
PROFESSIONAL WEBSITE/ONLINE INITIATIVE
Belviq—Making Weight Loss Matter (Eisai, Havas Lynx)
Biogen Idec Tecfidera Website and Online Video (Biogen Idec, GSW)
Lilly Oncology Website (Eli Lilly, GSW)
“Master of Elusion” (AbbVie, Area 23)
Resident Expert: Advancing Knowledge in Current Psychiatric Practice (Sunovion Pharmaceuticals, Inc., Health and Wellness Partners)
SALES AID
Creon iPad Professional Sales Aid (AbbVie, Intouch Solutions)
Giazo (Salix Pharmaceuticals, The CementBloc)
Halog Printed Sales Aid (Ranbaxy Pharma, The CementBloc)
Simponi Launch iVis (Janssen Biotech Inc., Sudler & Hennessey)
T-App (Publicis Touchpoint Solutions)
SELF-PROMOTION
“Bring Your Pet To Work Day” (Klick Health)
Ice Cream Campaign (Klick Health)
“Nothing Is Out Of Reach” (Dudnyk)
Patients First Report (CDMiConnect)
PulseCX Brand Launch (PulseCX)
SOCIAL MEDIA CAMPAIGN
Hey HAE: The Hereditary Angioedema Blog For Firazyr (Shire Pharmaceuticals, Intouch Solutions)
“HEY MS, Take This!” (Novartis, FCB Health)
ReNEW CML Social Media (ARIAD Pharmaceuticals, LehmanMillet)
RheumatoidArthritis.com (Genentech, CDMiConnect)
Voices of MPN (Myeloproliferative Neoplasms) Social Media Campaign (Incyte Corporation, Cadient Group)
UNBRANDED CAMPAIGN
3rd Party Partnership (Astellas Pharma US, PulseCX)
“Master of Elusion” (AbbVie, Area 23)
“Sjögren’s Syndrome Awareness” Campaign (Nicox, Dudnyk)
Teva Oncology Franchise “In a Word” Campaign (Teva Oncology, AbelsonTaylor)
The Question AFib Experience (Daiichi Sankyo, FCB Health)
VIDEO/TV CAMPAIGN
Faces of Celiac :30 TV (Quest Diagnostics, CDMiConnect)
“HEY MS, Take This!” (Novartis, FCB Health)
HUMIRA at Work (AbbVie, Publicis Kaplan Thaler)
Latuda (Sunovion Pharmaceuticals, JWT)
Restasis “Your Eyes” Campaign (Allergan, Beacon Healthcare Communications)
