CMI Media Group
CMI Media Group revolutionized healthcare marketing with the evolution of its Empower operating system, the first SaaS-enabled, integrated HCP/DTC platform designed exclusively for the health marketplace. Empower OS unifies cutting-edge tools within a modular, agile framework, enabling seamless collaboration, predictive capabilities, and data-driven media strategies.
Empower OS represents 35+ years of leadership in omnichannel solutions, now amplified by AIpowered innovation. This platform uniquely connects healthcare professionals (HCPs) and direct-toconsumer (DTC) audiences, transforming how brands strategize and execute campaigns. With its predictive insights and trigger-based planning, Empower accelerates speed-to-market while enhancing precision and personalization.
A standout feature of Empower is Automated Media Orchestration (AMO)—the industry’s first self-serve paid media orchestrator. AMO integrates seamlessly with CRM, owned media, and web personalization systems, enabling real-time, omnichannel messaging. Combined with the Insights Engine, which leverages robust HCP and consumer health data, Empower ensures campaigns reach the right audience, on the right channel, at the right time.
The results are game-changing: Empower reduces fragmented media investments, boosts operational efficiency, and delivers 100% media reach with precision. By meeting customers where they are in their digital health journey, Empower has redefined the promise of enhanced customer experiences. As CMI Media Group President and CEO Dr. Susan Dorfman proudly stated, “Empower OS is the culmination of our commitment to transparency and innovation, addressing the unique complexities of healthcare marketing.” This groundbreaking solution solidifies CMI Media Group as a leader in transforming how life sciences brands connect with audiences—efficiently, effectively, and at scale.
