ACTO
LAICA RepAssist™ by ACTO is the first GenAI Knowledge Assistant built specifically for Life Sciences and is designed to improve healthcare provider (HCP) interactions by providing pharma field reps with instant access to approved clinical and product information. LAICA RepAssist is a mobile-friendly, voice-enabled conversational assistant that can immediately answer questions that arise during face-to-face HCP interactions. It is fine-tuned to Life Sciences terminology and pharmaceutical vocabulary, which allows LAICA RepAssist to deliver accurate and succinct answers to questions. The ACTO platform is SCO 2 Type II certified (secure) and FDA 21 CFR Part 11 certified (compliant), and LAICA RepAssist is trained on FDA MLR-guidelines and only references MLRapproved content to generate its answers, so commercial leaders can trust the tool for use.
To avoid relying on generic AI models and broad public data, LAICA RepAssist operates within a controlled “walled garden,” so that all generated answers come from company-approved content and are kept private and secure. Additionally, the LAICA RepAssist AI models continue to “learn” from rep behavior and searches to continually improve contextual relevance.
Field-based pharma reps have a tremendous amount of information they must manage and access in face-to-face HCP interactions. LAICA RepAssist helps reps by giving them answers to questions when they are out in the field, ensuring they always deliver accurate and approved information and brand messaging. Not only does this optimize the interactions between field reps and HCPs, it also improves reps’ competence and confidence, which ultimately impacts brand performance.
