PM360 2024 Innovative ARTIFICIAL INTELLIGENCE: AI-Powered HCP Panels Redefining Training Excellence

EVERSANA

Introduced in 2024, the AI-Powered HCP Panels revolutionize training for Medical Science Liaisons (MSLs) and salesforce teams by simulating realistic, dynamic conversations with virtual healthcare professional (HCP) personas. These personas embody diverse archetypes, knowledge, biases, and beliefs, creating authentic interactive scenarios. Enhanced by advanced Generative AI for voice recognition and life-like speech synthesis, EVERSANA’s innovation team created virtual panels that provide real-time emotional feedback via voice inflection and abstract visual cues. Trainees can present slides, driving adaptive, evolving discussions. Hosted in a secure, compliant environment, this scalable, innovative tool empowers teams to master high-stakes HCP interactions with unmatched realism and effectiveness.

Since its launch, the AI-Powered HCP Panels have seen remarkable success. They have been embraced by clients worldwide, from small biotechs to large pharma brands. The panels represent a new way of working, providing life sciences companies with a streamlined approach to training. They unify workflow management, focus on skillsets rather than departments and bring talent closer to the work, reducing bottlenecks and improving efficiency.

They structure and accelerate the entire training lifecycle, ensuring that trainees are well-prepared for real-world HCP interactions. This new approach delivers scale and velocity, playing a critical role in any pharmaceutical company’s quest for training excellence.

 

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