Vitamin MD
Calcium
Contact Person:
Brad Quosig, SVP, Growth & Client Engagement
brad.quosig@vitaminmdglobal.com
After 30% growth in 2021, Calcium announced the launch of Vitamin MD, a new division dedicated to providing leading-edge medical education solutions. The division is led by Executive VP/Medical Director, Lauren Lazar, MD and SVP, Growth and Client Engagement, Brad Quosig—with additional leadership provided by Calcium President, Greg Lewis and CEO, Judy Capano.
Vitamin MD offers key educational tools and services designed to meet today’s healthcare needs. These include a range of offerings from clinical-centric content to KOL engagement initiatives that foster improved HCP-patient conversations.
The platform provides critical disease-state and brand-related educational services that help providers effectively navigate their learning journeys. The content developed stimulates engagement around science, agents/compounds, and medical technologies. It also advances knowledge and skill around different therapeutic approaches. Ultimately, the aim is to improve both business and—most importantly—healthcare outcomes.
According to Dr. Lazar, “Medical education should be an integrated ecosystem that’s aligned with core brand strategic imperatives.” Innovative educational approaches can “serve the important needs of both providers and patients, while also delivering the measurable results clients are seeking.”
Whatever the specific programs, Vitamin MD can optimize content relevance and utility, thereby increasing omnichannel engagement and impact. According to Calcium President Greg Lewis, “Vitamin MD is well positioned to deliver the timely, responsible, and progressive healthcare education the world profoundly needs.” Medical education will be “an additional form of nourishment Calcium can provide to our clients.”
