Julie Walker, EVP Cramer Health
When thinking of innovation, does technology, invention, or the ability to scale come to mind? Cramer thinks of people. They believe that innovation is more likely to succeed when driven by human connection. Brands that are personal, empathetic, and lead with purpose are the brands that fulfill their missions. Nowhere is this more important than healthcare.
Their new division, Cramer Health, is backed by 40 years of expertise. It focuses on building human connections specifically for healthcare and life sciences organizations—through stories of hope, insight, innovation that highlight the human behind each device, treatment, data point, and service.
The division invests in developing creative approaches to solve healthcare’s most complex challenges. Their dedicated team leverages capabilities from across the agency while applying the appropriate lens: in-person, hybrid, and virtual events; patient and employee activations; patient communications; support programs; product launches; videos and animation; and more. The approach blends strategy, messaging, and multimedia content to reach all audiences, whether patients, clinicians, scientists, or technologists.
Communication plans are designed to support patients—and connect them with a community—throughout their treatment journeys. For example, Cramer Health leveraged research and data to target pivotal moments along the patient journey to deliver content that supports adherence and well-being.
The content was effective. It included multi-channels: digital (email), mail (print), and materials in the doctor’s office and in prescription boxes that sent patients to a proprietary patient online community for further engagement. Most visitors stayed on-page for an average of eight minutes, surpassing the industry benchmark of two to three minutes for similar sites.