CMI Media Group
Joe Warren, Executive Vice President, Growth
CMI Media Group not only predicted omnichannel marketing—but they took ownership of the trend, innovating the approach and guiding clients to integrate it for their brands. The company uses a mix of proprietary technology and highly skilled staff to help clients target key audiences often to the individual level.
Their newly launched Audience Intelligence Group combines CMI Media Group’s Market Research and Social Intelligence capabilities, providing synergistic collaboration that informs media strategies and deliverables. The results have already led to next-level offerings for clients.
This change also enables better connection to all pillars within the agency. For example, a partnership has formed between the Audience Intelligence Group and the Communications Planning Team that will bring forth dedicated research that will ultimately fuel communications, brand planning, and strategy.
The agency has also invested in their innovation team and several centers of excellence, including social media, point of care, video, audio, and more, which builds on a robust track record in the pharma/healthcare space
With a focus on creating equity for all, CMI Media Group is also committed to bring diversity, equity, and inclusivity to media through an Inclusive Media Center of Excellence that provides personalized engagement at scale. The company’s strategists engage with clients’ audiences by optimizing messaging to fit their lives with a deeper understanding of individual consumer health journeys that are aligned to distinct cultural preferences.
Collectively, each of these elements come together and support CMI Media Group’s unique approach to omnichannel marketing which has been helping their healthcare clients reach their marketing goals.