PM360 2019 Trailblazer Awards Cardiology Brand Champion Josh John

Josh John, Senior Associate Director, Cardiovascular Marketing, Boehringer Ingelheim

If you were to put together a checklist of what you want from a brand marketer, Josh John would check all of the boxes. He has a deep understanding of the marketplace, digital savvy, and extensive marketing expertise. He even recently completed a sales rotation to better understand the day-to-day of his sales colleagues. And he is a forward-thinking pioneer who was a member of BI’s Digital Center of Excellence earlier in his career where he did his own investigation of emerging technology and how it could be employed to set his representatives apart and improve the overall HCP experience. He’s launched solutions in both virtual and augmented reality.

Josh’s application of sales force best practices and emerging technology shown through when he developed the first interactive rep detail application for Pradaxa. Knowing that this wasn’t a unique medium to HCPs anymore, and the difficulties reps were facing during calls, Josh sought out to create a tool that would be simple to use while addressing a wide range of HCP mindsets, answer difficult brand-related questions, and truly move the needle during a sales call. The Pradaxa IVA has seen record utilization from the field force and has resulted in capturing valuable customers insights. This success made Josh the go-to member of the marketing team for interactive promotion not only on Pradaxa, but throughout the BI organization.

Josh spent the fourth quarter of 2018 and the first quarter of 2019 selling in the field as a rep. He rejoined the home office in March where he is now responsible for Jardiance cardiology promotion. He also recently launched a brand new Jardiance IVA and was able to do so 3.5 months from kick off!


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