PM360 2019 Innovative Product MED Select from Bionical Solutions

MED Select

Bionical Solutions

Mike Viscel, President
mike.viscel@bionical.com

MED Select is an innovative engagement platform that empowers pharma sales representatives to collaborate with HCPs to develop customized, personalized, and regionalized resources for patients and caregivers. The platform has proven to increase rep access, increase rep engagement time, and ultimately deliver meaningful patient education created by the patient’s most trusted resource—their own doctor.

MED Select is often integrated with Veeva and can provide relevant patient education topics based on data found within the platform such as HCPs’ preferences, brand segmentation, and medical practice geographic location. Furthermore, Bionical Solutions can layer in AI technology into MED Select, providing HCP engagement data that informs what reps should focus on in future interactions.

MED Select first launched in 2009 and has since evolved in innovation, engagement, customized detail, and range of stakeholders that benefit from the flexible and scalable platform. In the past 12 months, Bionical Solutions has increased the range of services, solutions, and offerings to the MED Select portfolio, allowing clients to support their customers with new media including customizable microsites, voice technology (Alexa), clinical slide decks, and video media.

Recent MED Select analytics confirm:

  • A top five pharma company showed a 26% increase in total prescriptions in those medical practices where MED Select was deployed.
  • Sales representatives get an average of 7 ½ minutes engagement time per visit while using MED Select, compared to industry average of two minutes.
  • Up to 95% of reps utilize MED Select within the Veeva platform.
  • Based on a recent survey conducted at ASCO, 84% of respondents said they would be more likely to engage with a representative that is using MED Select, if given the opportunity.

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