PM360 2019 Innovative Company Medisafe


Jen Butler, Chief Marketing Officer

Medisafe is a digital therapeutic companion company providing medication management solutions for patients across the healthcare continuum. To date, Medisafe has more than six million registered users, managing more than two billion doses of medications, on a mobile platform.

This year, the company launched the industry’s first end-to-end, holistic patient journey solution for medication management. The solution supports patients throughout the entirety of their medication journeys: Beginning at initiation with onboarding and first prescription fill guidance, while managing the complexities of complicated regimens, and now simplifying the med refill process by offering direct delivery pharmacy services.

Medisafe personalizes each patient’s interactions with a digital companion by providing resources for access and affordability of medications, tailoring therapeutic content for treatment stages, specific guidance in managing medications, and most importantly, “just-in-time” interventions to positively impact adherence. With more than 190 recorded reasons for non-adherence, Medisafe applies real-world evidence into medication management programs which adapt to influence appropriate therapeutic behaviors. In 2019, the Medisafe Care Connector launched—a solution to connect care liaisons with patients by providing them visibility into heightened risk behaviors and facilitating timely communication.

The company recently announced the success of the Merck KGaA Darmstadt, Germany digital medication management programs. Teaming up with Merck KGaA Darmstadt, Germany, Medisafe delivered digital platforms to empower patients throughout their medication journeys. The therapeutic-designed programs crossed three countries and covered 32 local language brands. The goal: To activate overall patient engagement through targeted Medisafe program support. In just five months, this boosted adherence with an average rate of 83% in addition to receiving a 73% rating of very to extremely satisfied patients. Medisafe is personalizing medication management holistically, improving patient lives, and the future of healthcare delivery.


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