Patrick Purcell, SVP Strategic Solutions
For over two decades HealthSTAR Communications has been transforming the life sciences industry. The HealthSTAR Network is made up of three integrated disciplines. HealthSTAR Strategic Engagements, their strategic and tactical promotional events business, is quickly approaching its two-millionth live promotional event since its inception in 1998. HealthSTAR Fusion Group, their medical education agency, provides scientific strategy, impactful clinical content, and medical education expertise. And Centron, their healthcare communications agency with a focus on specialty brands and rare disease, brings unparalleled expertise, strategic acumen, and creative to brands in these therapeutic areas.
HealthSTAR has been a pioneer in peer-to-peer education for over 20 years and continues today with the 10th generation enterprise-wide technology solution, MER360®. In just 2019 alone, HealthSTAR was awarded two new patents for MER360®, one in the U.S. and one in Japan. MER360® is an online registration, logistics, and budget management tool that is also a key tool to help companies maintain compliance for advisor, consultant, and speaker program activities. The company was also awarded a patent for HealthSTAR vConnect®. This mobile app offers virtual peer-to-peer communication strategy connecting KOLs to HCPs in a focused educational exchange.
To complement these technologies, HealthSTAR has also created proprietary innovative engagements, which offer clients the ability to connect with their audience across multiple channels and in ways HCPs and patients prefer to receive information. These engagements, such as TxSpeaks, Expert Exchange, and Healthcare Huddles, are transforming how the company’s clients awaken, engage, and connect with their target audience by creating truly brand-defining engagements that are focused on telling scientific stories their audiences can believe in.