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The 6th Digital Pharma East event in Philadelphia was a huge success with over 600 pharmaceutical marketers, digital agencies and technology companies together in a sold out venue. 2012 was a ground-breaking year for innovation. The conference featured world-class sessions from experts discussing the latest in digital outreach including multi-channel marketing, social media and mobile apps.

 

Here are a few of the most popular sessions:

Social Networks, Viral Marketing, and Big Data

Sinan Aral, Professor of Informatics, Operations and Management Services, NYU Stern

 

Industrializing Digital Delivery in a Global Pharmaceutical Company

Jeremy Pincus, Senior Director, Global Digital Services, GSK

 

Social Engagement & Brands: Using “Infinite Variations” – A Unique Digital-Social Experience as an Engagement Entry Point

James Musick, Director of Social Media & Web Communications, Genentech

 

Driving Innovation in Our “Slow-Moving-Ultra Conservative” World of Pharma: Closing the Gap between Knowing and Doing

Moderator: Paul Ivans, President, Evolution Road

 

This year brought together an amazing group committed to in-depth conversation and knowledge sharing, both in the presentations and the sold out exhibition hall. For a look at upcoming digital pharma events from ExL Pharma (including China and Canada) please visit www.digitalpharmaseries.com.

 

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