The annual Pharma Market Research Conference (PMRC) is right around the corner as it will be held on February 1-2, 2017 at the Hilton Parsippany in New Jersey. PMRC is one of the premier gatherings of senior-level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research.

The 2016 event drew hundreds of attendees to the Hilton Parsippany to discuss the latest developments and challenges facing the market research industry. The two-day event involved the participation of 100+ companies and 300+ senior-level executives. Topics discussed ranged from developing talent within a marketing organization to innovative methodologies for market access research.

Following an accomplished roster of keynote speakers, the event moved into roundtable sessions, which once again proved a success with attendees. These smaller discussions give people the chance to really engage with their colleagues on a thoughtful level, leading to high-caliber conversations and often spirited debates. Participants also engage with presenters via panels and individual presentations.

Attendees also were able to take part in the event’s “Masterclass”pre-conference workshops, which heighten the conference experience with in-depth sessions focused on the principles of market research. These workshops utilize the expertise of industry leaders, who guide attendees through comprehensive and entertaining topics.

Joan Hogan Gillman, Executive Vice President and Chief Operating Officer, Media Services, Time Warner Cable, presents “Media 2020 – Current Trends and Future State,” just one of the many executive-level talks that are a hallmark of the Pharma Market Research Conference.
Joan Hogan Gillman, Executive Vice President and Chief Operating Officer, Media Services, Time Warner Cable, presents “Media 2020 – Current Trends and Future State,” just one of the many executive-level talks that are a hallmark of the Pharma Market Research Conference.
The exhibition hall creates the ideal environment to strengthen existing relationships and to build new ones.
The exhibition hall creates the ideal environment to strengthen existing relationships and to build new ones.
Interactive roundtable sessions offer a more intimate forum for industry discussion.
Interactive roundtable sessions offer a more intimate forum for industry discussion.
Dual track sessions provide a customized experience for attendees.
Dual track sessions provide a customized experience for attendees.
Attendees say they love the ability to interact in person with clients and engage with new prospects.
Attendees say they love the ability to interact in person with clients and engage with new prospects.
The always-popular Casino Night lets attendees continue to network in a fun, relaxed atmosphere.
The always-popular Casino Night lets attendees continue to network in a fun, relaxed atmosphere.

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