The annual Pharma Market Research Conference (PMRC) is right around the corner as it will be held on February 1-2, 2017 at the Hilton Parsippany in New Jersey. PMRC is one of the premier gatherings of senior-level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research.
The 2016 event drew hundreds of attendees to the Hilton Parsippany to discuss the latest developments and challenges facing the market research industry. The two-day event involved the participation of 100+ companies and 300+ senior-level executives. Topics discussed ranged from developing talent within a marketing organization to innovative methodologies for market access research.
Following an accomplished roster of keynote speakers, the event moved into roundtable sessions, which once again proved a success with attendees. These smaller discussions give people the chance to really engage with their colleagues on a thoughtful level, leading to high-caliber conversations and often spirited debates. Participants also engage with presenters via panels and individual presentations.
Attendees also were able to take part in the event’s “Masterclass”pre-conference workshops, which heighten the conference experience with in-depth sessions focused on the principles of market research. These workshops utilize the expertise of industry leaders, who guide attendees through comprehensive and entertaining topics.