On-Demand Webinar: Tealium for Pharma: Delivering Privacy-Centric and Data-Driven Experiences

Tealium for Pharma: Delivering Privacy-Centric and Data-Driven Experiences

On Demand

For pharma organizations to compete today and tomorrow, they will need to provide a relevant and consistent customer experience across diverse targeted audiences. But it can be a challenge when the data required to deliver these experiences is being collected in a complex, and highly regulated landscape.

So what is the way forward?

Join Tealium and pharmaceutical technology partner, Iqvia, to discover how pharma companies across the globe successfully manage and activate patient and HCP data for better experiences. We’ll also show you how to:

  • Generate and use insights into how patients and HCPs are researching drugs to create a better experience
  • Directly collect and connect data from online, offline and competitive touchpoints
  • Identify users who are doctors and HCPs to target them with more personalized and relevant messaging in any integrated channel
  • Serve ads and send emails to doctors and patients in an intelligent, HIPAA compliant way

Meet the speakers

Betty Michelson, VP, Digital Solutions, Iqvia

Nirmal Vemanna, Sr Product Manager – Pharma, Tealium