Last year, Klick Health’s annual holiday video titled, “Kindness is Contagious,” seemingly took place during a fictional public health crisis, but in the end, it was revealed that it was actually kindness—not a disease—that was spreading. This year, during an actual health crisis, the one lesson many of us learned first-hand is that kindness truly is contagious. So for Klick, that once again became the rallying call when it came time for this year’s holiday video.
“When Nobody’s Watching,” which launched today on YouTube, follows a frontline physician from season to season during the COVID-19 pandemic. The animated video unfolds through the eyes of neighborhood children, sheltering at home during the pandemic, who watch as she comes home from the hospital each morning often exhausted. And yet, as she returns to her own quiet street, she always takes the time to do something kind such as bringing groceries to her elderly neighbors, salting their icy doorsteps as she salts her own, and literally giving the coat off her back to someone in need. Inspired by her kindness, the neighborhood children hatch a secret plan to decorate the front of her house and surprise her for the holidays.
“It’s been said that a person’s true character is revealed by the things they do when nobody’s watching, and our video pays tribute to all of the unsung heroes who have been doing exactly that throughout the pandemic,” Klick’s Chief Creative Officer Rich Levy said in a statement. “Like so many frontline workers, the heroine in our video doesn’t realize that her selflessness is inspiring others, like the neighborhood children. In just naturally being kind, she is modeling kindness, making it contagious, and teaching us all to be kinder in the process.”
In the spirit of spreading kindness, Klick is donating $1 for each of the first 10,000 YouTube views of “When Nobody’s Watching” to Sesame Workshop. Since 1969, the non-profit organization has been addressing the most urgent needs of preschool children and their families with a wide range of media, formal education, and philanthropically funded social impact work. Additionally, Klick is also adding Sesame Workshop onto its Klick It Forward platform, which rewards Klicksters with charitable dollars to donate to charities of their choice.
“We are thrilled to contribute to Sesame Workshop’s efforts to make the world a better, kinder place for children,” Klick’s Chief People Officer Glenn Zujew said in a statement. “So many Klicksters and their children have grown up watching Sesame Street and we’re huge fans of the entire Sesame organization and what they stand for. Working with them is a dream come true.”
Klick was also thrilled to work with New York-based Psyop, the award-winning creative production company, which worked on the animation for the video, as well as New York-based Antfood, which was responsible for composing the original score.