IQVIA recently hosted a dynamic event at the Hyatt at the Bellevue in Philadelphia, providing an opportunity for attendees to hear from industry analysts on future trends and showcasing the innovative new Orchestrated Customer Experience (OCE) product.
IQIVA launched its next-generation commercial technology solution, OCE. OCE is a new category of technology that increases the coordination and collaboration between marketing, sales, medical affairs, account access, home office, and other silos within life sciences companies enabling orchestrated engagement with their customers.
More than 40 companies were represented at the event, including customers and partners, to learn how OCE enables a new commercial model within life sciences.