Intouch Solutions recently launched INSIGHT Media Marketplace, a new in-house advertising trading desk built specifically for the life sciences industry. INSIGHT expands Intouch’s standard media planning and buying services to include a programmatic option for media buying.
“We are excited to roll out this new offering which reflects how media buying, like online bill pay and shopping, is becoming increasingly automated,” Faruk Capan, CEO of Intouch Solutions, said in a statement. “Programmatic media buying is becoming more feasible and safe for regulated industries. INSIGHT features the best of the next generation in media planning and buying services.”
The new INSIGHT platform provides automated access to ad inventory on hundreds of thousands of websites, enhanced creative possibilities across entire media programs, and the flexibility to adjust and optimize media campaigns on the fly based on real-time results. INSIGHT was created based on the early success of Intouch Solutions’ initial programmatic media buying services which began in 2014.
“INSIGHT represents the logical next step in our development of media buying platforms to help our clients,” Tina Breithaupt, Vice President of Media Services at Intouch Solutions, said in a statement. “We understand the needs of our clients, as well as the guidelines that exist within the pharmaceutical industry. By providing this service in-house, we can fully integrate all facets of our clients’ advertising programs.”