It’s an admonition we’ve all heard before—and probably with more than a little trepidation. But what exactly is innovation? Is it an organizational overhaul that eliminates department silos and puts innovation at the center of all operations? A risk, like taking on a partner organization, which can bring big rewards or utter failure? Or applying meaningful, actionable and measurable tactics to gauge point-of-care impact on patients, physicians, payers and pharmacists? The simple truth: Innovation is all these things and more.

For this, our second Innovations in Pharma Marketing issue, we put out the call for innovative companies, divisions, people, products and services. We were flooded with solid submissions—but we could only choose 60 to represent this year’s best. Here are the links to our choices for 2014 Innovations in Pharma Marketing: Companies, Divisions, People, Products and Services. These selections, and the many others who submitted innovative ideas, it seems, heeded that dire admonition—and discovered something: With an environment that supports creativity and thinking outside the box, you can turn around the dire, and end up with: Innovate—and prosper! Our picks for this year prove that imagination, effort, resourcefulness, risk-taking and a fearless culture of innovation can take you a long way down that path to success.

Also in this issue: If you’ve ever thought about transitioning from a Big Pharma career to one in the quickly growing specialty pharma market, we’ve got some information that can help you understand the differences between the two types of companies; help you decide if such a move is for you; and show you what you’ll need to learn to enter the specialty pharma world, including Successfully Transitioning Your Career into a Specialty World and Wanted: Specialty Pharma Marketer.

Learning is also the focus of this month’s Think Tank: What Can Pharma Learn From Other Regulated Industries? Folks from the alcohol, gaming, cigarette, firearms and financial industries talk about dealing with regulations, offer advice—and even a little push—to help pharma navigate regulation more effectively and take marketing efforts to the next level.

Also, don’t forget to keep watch for next month’s Pharma Choice Awards special edition, in which we will reveal your choices for the most imaginative works from creatives across the world of pharma. And one thing I can say with confidence: You’re going to want to see this!

As the new year draws closer, the staff at PM360 would like to thank you, our readers and advertisers, for your steadfast readership and support. Here’s to another great year in 2014!



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