eHealthcare Solutions (EHS) assembled its publisher partners and digital agency contacts at its second annual Publisher Summit in New York City from May 14 to 15. EHS brought in speakers from organizations such as Manhattan Research, Eli Lilly, comScore, Razorfish, CMI/Compas, Heartbeat Ideas, The Halo Group and Digitas Health to present trends data and share marketer needs directly from the top agencies.
Speakers discussed improving perceptions of the pharmaceutical industry; the importance of prescriber authentication and list-matching; the essentials for ROI planning, tracking and analysis; formulating proper program objectives; and making connections with target physician/HCP and consumer audiences. The insights and feedback provided were invaluable to speakers and attendees alike.
