It’s finally, well, almost here! This year’s Trailblazer Awards Gala will not only honor pharma’s most innovative and creative companies, marketers, brand managers and healthcare professionals, but will also be hosted by the Emmy Award-winning actress, blogger and comedian extraordinaire, Judy Gold. Perhaps best known for her two critically acclaimed, long-running Off-Broadway hit shows, The Judy Show – My Life As A Sitcom and 25 Questions for a Jewish Mother, including appearances on OWN, “The Big C,” and as a co-host of “The View,” Gold will rock your world—combining wit, belly laughs and just plain fun for our esteemed celebrants to enjoy.
And you deserve it! Just as Timothy G. Rothwell, Former Chairman, President and CEO of Sanofi US, and the current Chairman Emeritus of the not-for-profit organization, Pheo-Para Alliance, deserves the coveted “Lifetime Achievement Award.” Sure, we know our marketing audience is under intense pressure to create successful campaigns that truly connect with patients, create brand loyalty, trust—and ROI. The entire industry is shifting: All healthcare professionals face a myriad of new challenges—and opportunities. Can they meet these challenges? We say they can!
Held once more at NYC’s exquisite Gotham Hall, the gala takes place September 25th, the day after our Brand Champions Circle of Excellence Roundtable and a festive night to remember at Manhattan’s fabulous gourmet restaurant, David Bouley. Come to the gala, honor your colleagues, have a laugh and get ready to enjoy the industry’s best party event of the year. Don’t forget to bring your dancing shoes! And look for our coverage in the October issue!
But now, check out this issue’s features and columns. Marketers are sure to benefit from solid, actionable ideas starting with In Sickness or In Health, by Jeff Gourdji and Erin Weissert, Oliver Portmann’s and Wendy Blackburn’s Build Your Customer Intimacy Toolbox through to this month’s Think Tank, Perfecting Your Launch Strategy. Enjoy!