Every Habit Needs a Hook
How to Use Gamification and Behavioral Economics to Improve Patient Adherence
SPEAKER: Tom Kottler
Co-founder and CEO
Despite common beliefs, nonadherence is not a matter of cost or forgetfulness, but human psychology. Even if you were to give medications away for free you may barely make a dent in the adherence problem, but by using psychological motivators like gamiﬁcation and behavioral economics you can significantly improve adherence by creating a higher value of the act of taking medications. Download this webinar to learn these tactics to improve adherence, reduce gap days without medication, and even re-acquire patients who stopped taking their medications.
FIND OUT IN THIS WEBINAR REPLAY why the use of psychological motivators like gamiﬁcation and behavioral economics are so successful in improving adherence. YOU WILL LEARN:
- WHY the use of psychological motivators like gamification and behavioral economics are so successful in improving adherence.
- HOW to use these tactics to create digital experiences that frequently and consistently engage and educate patients.
- HOW patient adherence programs based on these motivators can create new revenue for your brands.