Healthcare Media Trailblazer Ray Rosti Named President, Klick Media

Former Publicis Chief Digital Officer joins Klick to take its growing Media team into the future

Klick Health today announced that healthcare media veteran Ray
Rosti has been named President, Klick Media. The agency’s Chief Operating Officer Greg Rice
said that Rosti’s proven innovative approach and deep understanding of digital strategies made
him the perfect candidate for the new role as Klick continues to expand and enhance its media
capabilities.

“We are thrilled to welcome Ray as President of Klick Media,” Rice said. “His extensive
experience and leadership in digital and healthcare marketing make him an exceptional addition
to our team. His vision aligns perfectly with our commitment to delivering cutting-edge solutions
and creating significant value for our clients. And we are confident that under his leadership,
Klick Media will reach even greater heights in delivering exceptional results.”
Rosti joins Klick with over 25 years of experience in digital marketing and healthcare, the
majority of which were spent at Publicis. Most recently, he served as the agency’s Chief Digital
Officer, where he led a team of over 250 data strategy, digital activation, and omnichannel
enablement professionals. Previously, he played a pivotal role in launching its media group,
developing capabilities and expertise across SEO, SEM, programmatic, and social media –
focusing on advancing channel strategy and precision activation excellence through the lens of
healthcare strategy, regulations, and industry dynamics.
Rosti said he is excited about the impact Klick can have in healthcare media, especially as the
industry is likely to be impacted by major disruptions in the media landscape between cookie
deprecation, privacy regulations, transparency, and inventory quality.
“The way in which we plan, activate, and measure media is going to change dramatically,” he
explained, adding that Klick is well positioned to address these challenges head on. “Klick has
always been a leader in the health landscape with its people-centric focus, hacker roots, and
legacy in healthcare marketing. That’s what drew me here. My passion in healthcare media has
always been focused on delivering client value with an eye on what’s next and I’m excited about
how Klick is ready to take the future on at the intersection of data, technology, media, and
healthcare.”

Today’s news follows record-breaking results for Klick on the global awards stage. Most recently, at the Cannes Lions Festival of Creativity, it was named the World’s #3 Independent Agency of the Year, #2 Healthcare Agency and #2 Healthcare Network of the Year for the second year running, and won eight Lions, including the Innovation Grand Prix. In mid-June, Klick won 44 trophies and was crowned Clio Health’s Independent Agency of the Year for the second consecutive year.

Ads

You May Also Like

Move Fast and Build Things

Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, ...

Why Adding Drug Prices to DTC Ads Will Have Little Impact

Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...

Innovators 2016: Services

PM360’s Innovations Issue, established five years ago, serves as a comprehensive guide to our ...