It’s a great day for our patients! The Food and Drug Administration has proposed new tanning bed restrictions that would not allow those under 18 years old to use tanning beds and would require adults to sign a written acknowledgment that certifies that they have been warned of the risks of tanning beds. These are proposed rules, so it is important for you to write and support them (or ask for even more). The rule is available for review and comments are accepted through March 21, 2016, at www.regulations.gov .

The American Academy of Dermatology and numerous state dermatology societies have been advocating for such restrictions for many years.

The real question is why has it taken so long. At a meeting almost 6 years ago, an FDA advisory committee agreed that these devices were hazardous and recommended greater restrictions. The answer is multifactorial, long, but an important one for dermatologists who have been patient advocates on this issue for many long years.

First, we had to establish a scientific basis for our efforts. Many contributed to this, from establishing basic science of ultraviolet injury, to demonstration of ultraviolet carcinogenesis in an animal model (a fish no less!), to publishing compelling numbers confirming the epidemic of skin cancer (for which I will take some credit). Once the literature was in place, we had the good fortune to have a dermatologist (a former resident of mine and good friend) who was acting surgeon general ( Dr. Boris Lushniak ) and brought the Centers for Disease Control and Prevention on board and declared ultraviolet radiation exposure a national health crisis.

During this time, the tanning industry was not idle. They were not highly organized and were caught off guard by the imposition of a federal tanning tax several years ago. Since then, they have become more organized and have hired lobbyists (reportedly the same ones who represented big tobacco) and petitioned congress for relief as small businesses. They claim they provide something that is healthful (vitamin D is good, right?), are small businesses, and sell something that people can get by walking outside, but in a timelier manner. Never mind that they are clustered around high school and college campuses and sell their carcinogenic wares to unsuspecting teenage girls. I remember arguing with a tanning lobbyist at a state hearing who claimed that dermatologists were trying to line their pockets because we sell ultraviolet radiation in our offices.

There are powerful social drivers behind tanning bed use. A tan in our office cubicle-based work force implies wealth and success since no one really has time to sit around a pool and cultivate one. The young are healthy and indestructible and haven’t seen or won’t believe the carnage wrought by skin cancer. Some do buy the pictures of resultant wrinkling. The good news is that tanning is nowhere as nearly addictive as tobacco and should be easier to vanquish. As the data continue to roll in, and as more movie stars go under the knife for skin cancer, the momentum builds. We are making progress and we will continue the campaign because prevention efforts will save more anguish and lives than an army of dermatologists.

It has taken 50 years to turn the tide on cigarette smoking and with a similarly long cancer latency, tanning will take persistent effort. The problem, however, has been identified, the solution obvious, and an ultimate victory for our patients inevitable. Dermatologists everywhere should take great pride in this victory at the FDA. Remember, tanning is the new tobacco!

Dr. Coldiron is a past president of the American Academy of Dermatology. He is currently in private practice, but maintains a clinical assistant professorship at the University of Cincinnati. He cares for patients, teaches medical students and residents, and has several active clinical research projects. Dr. Coldiron is the author of more than 80 scientific letters, papers, and several book chapters, and he speaks frequently on a variety of topics.

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