Strategies in Product Commercialization for Pharmaceuticals

For pharmaceutical companies, a product launch is perhaps the single-most important initiative. As a result, defining the right commercialization strategy to highlight the quality and value of the product is the foundation in the campaign’s overall success.

This premier marcus evans conference will bring together leaders in the pharmaceutical industry to address commercialization challenges when ensuring product alignment to market needs. Via single-track case studies and panel discussions, the delegation will discuss key strategies to optimize product positioning, return on investment, and overall performance while at the same time delivering a quality product that maintains its value proposition across the product lifecycle. Attendees will leave with new insights and tangible information that can be utilized during their next product launch.