Medical affairs teams are traditionally staffed with science, medical information, and health outcomes experts, but not digital transformation experts. To engineer high-quality customer experiences common in the consumer world, medical affairs teams must plan their first steps in the digital transformation journey, ensuring pharmaceutical and medical device companies successfully implement strategies to capitalize on digital technologies.
With the pandemic waning in some areas, sustaining digital transformation momentum is paramount. The mission of this event is to provide real-life examples and best practices on how to improve your digital capabilities within Medical Affairs and deliver a good customer experience.
