Episode 1: Navigating Pre-Launch – Start with Market Understanding
Summary
Welcome to Inizio Advisory’s podcast series, Navigate Your Launch Journey With Certainty, dedicated to guiding pharmaceutical professionals through the intricate journey of product launch planning. In our inaugural episode, Navigating Pre-Launch – Start with Market Understanding, we delve into the foundational phase of pre-launch planning.
Host Katie Lineberry, Account Director at Inizio Advisory, is joined by three seasoned experts: Gan Tan, Partner at Putnam; and Liza Pliss, Vice President at Research Partnership. From defining the market and understanding unmet patient needs to leveraging robust data strategies and navigating the regulatory landscape, this episode offers actionable insights to help you set the stage for a transformative product launch.
Whether you’re a seasoned professional or new to the pharmaceutical launch process, this episode equips you with essential strategies to optimize your market approach and identify your target audience effectively.
Speakers
- Host – Katie Lineberry – Account Director, Inizio Advisory
- Gan Tan – Partner, Data Strategy, Analytics and AI Practice Lead, Putnam
- Liza Pliss – Vice President, Research Partnership
