Lynn O’Connor Vos
Chief Executive Officer
ghg | greyhealth group
Rethinking How Pharma Communicates
Industry veteran Lynn O’Connor Vos says we are at an inflection point in the history of health. She believes the healthcare industry—still battling lack of consumer trust and poor patient outcomes—may finally be realizing what some of its leading counselors have known all along. That Communication is the Cure for what ails us.
When Lynn was named CEO of ghg | greyhealth group (ghg), a WPP-owned global health communications firm, she became one of the first women to develop and run a global health communications enterprise. Under her direction, ghg is an advocate of using technology to improve public health and was the first healthcare agency to partner with IBM Watson on a beta project in cognitive computing.
Currently, Lynn advises top clients to prepare consumers, especially the women she calls America’s new “Chief Health Officers,” to be effective healthcare advocates. ghg issued a white paper recommending strategies for pharma companies and healthcare providers to rethink how they communicate with women, who make 94% of healthcare decisions for their families. The white paper draws upon ghg’s proprietary research, as well as findings of a study in which Lynn participated, conducted by The Center for Talent Innovation (CTI).
Lynn recently acquired The Lathe, an agency pioneering mHealth programs that connect patients, caregivers, and professionals. Additionally, ghg extended its new point-of-care offering by investing in OptimizeRx Corporation, a software company whose content-delivery platform enables pharmaceutical companies to provide on-demand patient-care services, and PARx Solutions, Inc., which specializes in expediting the prior-authorization process.
A frequent speaker on industry issues, Lynn helped create and lead the first vertical STREAM health (un) conferences, in which healthcare, technology, and digital communications converge—and where startups and life science companies came together to openly share ideas about business development and healthcare transformation.
Lynn has also been engaged with community organizations spanning the healthcare industry. She received the Healthcare Woman of the Year Award from the HBA and was a founding board member of the Jed Foundation and the Multiple Myeloma Research Foundation. Lynn is on the boards of nTelos and OptimizeRx and is a member of the Lake Nona Institute Impact Forum Advisory Board.